Overview of Welch'sWelch's is a company that produces fruit snacks, juices, and spreads. The company was established in 1869 by Thomas Bramwell Welch and is headquartered in Concord, Massachusetts, US...
Welch's TV spot, 'What Grapes Think' is an ad campaign that first aired in 2017, promoting Welch's grape juice products. The aim of the campaign is to highlight the fact that Welch's uses only the best grapes for its products. The ad features a group of animated grapes, chatting in a vineyard, while being watched by a curious girl who wants to know what grapes think.
The ad starts with a voiceover that says "Ever wonder what grapes think about?". The camera then pans to an animated vineyard where the curious girl is secretly observing, she then approaches a group of grapes and asks them if they can speak. To her surprise, the grapes are more than happy to start chatting with her, and even invite her to join in on the conversation.
As the conversation unfolds, the grapes reveal their thoughts on the weather, their growing conditions, and their future as Welch's grape juice. They explain how they only get picked when they are perfectly ripe, and how pleased they are to be a part of Welch's high-quality grape juice products.
The ad's animation is bright, colorful, and engaging, making it a fun and memorable commercial to watch. It effectively showcases Welch's commitment to using only the best grapes for their products, thus, making viewers more intrigued in trying out the brand's products.
In summary, Welch's TV spot, 'What Grapes Think', is a light-hearted and creative way to convey the quality of the brand's products, in an entertaining and imaginative manner.
Welchs TV commercial - What Grapes Think produced for Welch's was first shown on television on January 14, 2019.
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