Lincoln's 494-hp plug-in-hybrid version of its mid-size crossover, the 2020 Aviator Grand Touring, stars in a new commercial in a cloud of billowing purple smoke. Perplexingly calm actor Matthew McConaughey is behind the wheel of the ad, which debuted over the weekend.

"Ultimately, we felt Matthew was at the right moment in his career, and matched our collective brand values and mindsets of being warm, inviting, and authentic. We weren't looking for a celebrity face but a true collaborator, and we found that in Matthew."

September 2014 The commercials, directed by Nicolas Winding Refn (Drive), featured McConaughey as a storyteller driving a Lincoln's MKC crossover. Shortly after the commercials debuted in September 2014, they were parodied by Ellen DeGeneres, Conan O'Brien, Jim Carrey, South Park, and Saturday Night Live.

All-new Lincoln MKX, representing the latest chapter for the brand, featured in new television advertisements with Matthew McConaughey. The theme “The Feeling Stays With You” unites a series of spots crafted by acclaimed director Gus Van Sant.

Share on Pinterest Actor Matthew McConaughey has promoted the effectiveness of the hair treatment Regenix for two decades.

Software company Salesforce unveiled a #TeamEarth sustainability platform at the Super Bowl with brand partner Matthew McConaughey advocating for business leaders to work on helping our planet rather than dreaming up ways to retreat to Mars or the metaverse.

McConaughey advocates using technology to restore the resources we need on Earth. The call-to-action commercial, co-created by McConaughey, originally aired during the Winter Olympics and then again during the super bowl as part of Salesforce's #TeamEarth campaign, which focuses on fighting climate change.

86 Lincoln Town Car In Brad Furman's adaptation, Matthew McConaughey's Haller works out of the backseat of an '86 Lincoln Town Car, driven by his chauffeur and client, Earl (Laurence Mason).

Perhaps on the basis of its popularity, McConaughey became linked to the Lincoln brand in such a way that he went on to star in a series of commercials from 2015 to 2020. The car spots reportedly drove sales for Lincoln.

Then last September, a pensive Matthew McConaughey, still basking in the Oscar-tinted golden glow of the McConaissance, appeared in an ad for the Lincoln MKC. The campaign thrust the carmaker into the white-hot social-media spotlight, and if it didn't completely reinvent the brand, it recast it.

A new Salesforce campaign starring McConaughey, who is a brand ambassador, calls attention to this issue. Video Player is loading.

Alright, alright, alright "Alright, alright, alright" isn't new, though. McConaughey's been rocking that catchphrase since portraying the David Wooderson character in the coming of age film Dazed And Confused in 1993.