What the Post-it TV commercial - Start Fresh is about.

Title: Post-it TV Spot: 'Start Fresh'

Introduction:In the hustle and bustle of our daily lives, it's easy to get overwhelmed and bogged down by the weight of our responsibilities. Post-it, the iconic brand known for its sticky notes, understands the need for a fresh start. In their captivating TV spot titled 'Start Fresh,' they inspire viewers to embrace new beginnings and seize the opportunities that lie ahead. This ad showcases the power of the little things in life and encourages us to make a positive change, one sticky note at a time.

Scene 1: A Mundane Office SettingThe commercial opens in a typical office setting, with rows of cubicles, fluorescent lighting, and employees engaged in monotonous tasks. Everyone seems uninspired and caught up in the daily grind, longing for something more.

Scene 2: Introducing the Power of Post-itAs the camera pans across the office, it zooms in on a desk cluttered with papers and sticky notes falling off the edge. A fresh stack of vibrant Post-it notes catches the viewer's eye. These colorful and versatile sticky notes will soon become the catalyst for transformation.

Scene 3: Seizing the OpportunitiesThe commercial takes a lighthearted turn as the main character, a young office worker named Alex, decides to take charge of their life. Armed with a pack of Post-it notes, Alex begins to leave thoughtful and inspirational messages around the office: on computer screens, bulletin boards, and even the boss's door.

Scene 4: Shifting PerspectivesThe office vibe begins to change as colleagues stumble upon these motivational Post-it notes. Smiles appear amid the sea of cubicles. Employees find themselves inspired, motivated, and engaged. A sense of camaraderie develops as they embrace the fresh start that Post-it has offered.

Scene 5: Ripple EffectThe commercial highlights the ripple effect that one small act can have. Inspired by Alex, others start surprising one another with their own Post-it notes containing kind words, funny quotes, and personal affirmations. Walls and desks become decorated with a burst of colors and positivity.

Scene 6: Embracing ChangeThe ad takes a poignant turn as it showcases the transformative power of this simple act. Employees blossom with renewed energy and innovation. The office becomes a dynamic, creative space where ideas flow freely, and teamwork takes center stage.

Conclusion:As the commercial draws to a close, the screen transitions to the Post-it logo with a tagline that says, "Start Fresh, One Note at a Time." Post-it successfully delivers its message: sometimes even the simplest of gestures can bring about significant change. Through the power of their sticky notes, Post-it encourages viewers to embrace new beginnings, foster creativity, and make a positive impact, reminding us that we have the ability to start fresh each day and create a more inspired world.

Post-it TV commercial - Start Fresh produced for Post-it was first shown on television on January 7, 2013.