There's living a good life, and then there's living La Dolce Velveeta. This lifestyle is dedicated to living your best life every single day by basking in bliss, following your pleasure, and embracing your love of all things decadently cheesy.

Finally, Crowd depicts a woman who ignores passersby as she dines on pasta with Velveeta cheese from her fanny pack.

Velveeta TV Spot, 'La Dolce Velveeta: Breeze' Song by Roger Webb.

Velveeta is a brand name for a cheese analogue similar to American cheese. It was invented in 1918 by Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company. In 1925, it advertised two varieties, Swiss and American.

Velveeta is a shelf-stable cheese product made from substances including whey, milk, milk protein concentrate, modified starch, canola oil, and cheese culture. It has a smooth consistency, mild taste, and vivid orange hue. Velveeta triumps in its ability to melt, making it a great base for dips.

Dolce means sweet, and vita means life, literally translated as sweet life. Like other popular titles and names, la dolce vita became a catchphrase to indicate a sweet life of pleasure.

The $5 million lawsuit makes the claim that the Kraft Heinz Foods Company falsely advertises its microwaveable mac and cheese meals. The single-serve cups of mac and cheese bear the packaging label that it's "ready in 3.5 minutes" and that's what the woman behind the lawsuit says is incorrect.

Songtradr data reveals that Kraft Cheese utilizes Andy Grammer's “Back Home” in their recent spot “Find a Way Back Home”, to convey energy (84 out of 100) and danceability (62), as well as valence/reactiveness (62).

Created in partnership with AOR Gut, directed by award-winning director Ian Schwartz and set to Irma Thomas' classic 1965 single “Take a Look,” three brand spots lean into the sensory experience that tasting Philadelphia cream cheese can bring.

Velveeta was invented in 1918 by Emil Frey, an employee at the Monroe Cheese Factory. He created it as a way to conserve the runoff waste of their imperfect cheese wheels. Its name is meant to convey its velvety meltability.

Originally Velveeta was made from real cheese. Today, it's mainly whey protein concentrate, milk protein concentrate, milk, fat, and preservatives. By the Food and Drug Administration's standards, that's not real cheese - which is why the FDA forced Kraft to change its label from "cheese spread" to "cheese product."

"We as a culture have tended to gravitate toward foods that were - and are - predictable, unchanging and relatively bland," Werlin explains. "Processed cheese fit the bill, and it is also easy to use." Advertising campaigns from the 1950s touted Velveeta's mild flavor, ease of use and nutritional value.