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Advertisers of the IMSA TV Spot, 'Mazda Raceway Laguna Seca'

IMSA TV commercial - Mazda Raceway Laguna Seca
International Motor Sports Association (IMSA)

International Motor Sports Association (IMSA) is a prominent organization in the field of motorsports. It is based in the United States and is known for organizing various racing events and championsh...

What the IMSA TV commercial - Mazda Raceway Laguna Seca is about.

IMSA TV commercial - Mazda Raceway Laguna Seca

IMSA TV Spot titled 'Mazda Raceway Laguna Seca' is a marketing campaign aimed at promoting the International Motor Sports Association (IMSA) sports car racing series. The spot features the stunningly beautiful landscape of Mazda Raceway Laguna Seca, one of the most iconic racetracks in the world.

The ad begins with dramatic music and a voice-over that describes the racetrack's rich history and challenging nature. The camera then pans over the scenic and winding circuit, showing the cars racing at high speed around the track.

The spot prominently features some of the most iconic and prestigious brands in racing, including Mazda, Porsche, and Lamborghini, all competing against each other in a thrilling and action-packed race. It showcases the incredible engineering and design that goes into developing these high-performance cars and highlights the intensity and excitement of IMSA racing.

The IMSA TV spot is a captivating and exciting advertisement, captivating the senses through its dramatic visuals and thundering audio. It successfully conveys the thrill and excitement of sports car racing and creates an emotional connection with the viewer.

Overall, the IMSA TV spot is an excellent example of a modern marketing campaign, effectively promoting the IMSA series and Mazda Raceway Laguna Seca while raising the profile of sports car racing among viewers.

IMSA TV commercial - Mazda Raceway Laguna Seca produced for International Motor Sports Association (IMSA) was first shown on television on September 19, 2017.

Frequently Asked Questions about imsa tv spot, 'mazda raceway laguna seca'

A statement said: "After five years of participating in IMSA's DPi series, Mazda is opting to end its programme at the close of the 2021 season with the Motul Petit Le Mans race in October.

“This was determined after an internal assessment of the current DPi series and the future LMDh series, and concludes Mazda's participation in prototype racing. “Starting in 2022, Mazda will focus its motorsports efforts on MX-5 Cup and grassroots racing.

sports car racing The International Motor Sports Association (IMSA) is a North American sports car racing sanctioning body based in Daytona Beach, Florida under the jurisdiction of the ACCUS arm of the FIA.

In the intervening years, the track has hosted Can-Am, Trans-Am, Formula 5000, USRRC, IMSA GT, IndyCar (Champ Car), American Le Mans Series, Grand-Am, Superbike World Championship and MotoGP motorcycle races and the Rolex Monterey Motorsports Reunion.

Mazda was found to have improperly tested 72 cars dating back to November 2014, Yamaha was found to have 7 from January 2016. Kiyotaka Shobuda, Mazda's senior managing executive officer, told reporters that Mazda's actions were not deliberate and the improper inspections had not affected the quality of their cars.

Indeed, it has been suggested the noise led to the 787B being banned, however the truth is simply that it was the victim of the changes in regulation. At Le Mans, reliability is key. Mazda were confident in the reliability of their engine, and the 5 speed Porsche gearbox it was mated to was also known to be reliable.

“With a view to the current corporate situation in connection with the Coronavirus pandemic, it is only logical for Porsche Motorsport to make a contribution to coping with the economic fallout. We've openly discussed our exit with all involved.

Today, IMSA follows the FIA Group GT3 format and rules, including dividing GTD into two categories: GTD PRO and GTD. The amateur class allows only bronze- and silver-rated drivers to compete; GTD PRO is for the experienced gold- and platinum-rated drivers.

Maximum legal weight for a DPi car is just over 2000 pounds. Depending on the track, this class can hit speeds of 200 mph and is allowed to use one of two IMSA-specific, semi-confidential Michelin tires: a hard or a medium compound.

Sadly we'll never see F1 race at Laguna seca. Quite apart from the fact there will be three Grands Prix in the USA from 2023, Laguna is known as a 'Type 2' track, and Formula 1, with its strict safety regulations, requires 'Type 1'.

Laguna Seca Modern F1 cars could run at this circuit, although the track is not licensed to hold F1 races. We provide food and beverages throughout the day.

Indeed, it has been suggested the noise led to the 787B being banned, however the truth is simply that it was the victim of the changes in regulation. At Le Mans, reliability is key. Mazda were confident in the reliability of their engine, and the 5 speed Porsche gearbox it was mated to was also known to be reliable.

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Agenices

Agenices of the IMSA TV Spot, 'Mazda Raceway Laguna Seca'

IMSA TV commercial - Mazda Raceway Laguna Seca
Ogilvy

Ogilvy, also known as Ogilvy & Mather, is a leading global advertising and marketing agency that provides a wide range of services to clients around the world. The company was established in 1948 by D...

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