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Allstate TV commercial - Broken Resolutions
Allstate

Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...

What the Allstate TV commercial - Broken Resolutions is about.

Allstate TV commercial - Broken Resolutions

Title: Allstate TV Spot 'Broken Resolutions'

Introduction:Allstate's TV spot 'Broken Resolutions' captures the common struggles individuals face when their New Year's resolutions start to crumble. With its relatable humor and impactful imagery, this commercial aims to connect with viewers and remind them of the importance of protecting the things that matter most.

Scene 1: New Year's Eve CelebrationThe commercial opens with a vibrant New Year's Eve party scene, filled with enthusiastic partygoers dressed in festive attire. Glasses clink, confetti fills the air, and the countdown to midnight begins.

Scene 2: Resolutions Being MadeAs the clock strikes midnight, the scene transitions to a montage of people making their New Year's resolutions. From hitting the gym and eating healthier to quitting bad habits and spending more time with loved ones, individuals eagerly declare their goals for the coming year.

Scene 3: The Unexpected HappensJust as the montage begins to build anticipation for the transformative year ahead, unexpected events start to unfold. One person slips on a banana peel, another accidentally smashes their phone while attempting an impromptu selfie. These comedic moments emphasize the unpredictability of life.

Scene 4: Allstate's PresenceIn the midst of the chaos, the camera zooms in on the Allstate logo, symbolizing the company's role in protecting individuals from life's uncertainties. The familiar Allstate spokesperson appears, delivering a reassuring message about the importance of having the proper insurance coverage.

Spokesperson (voice-over): "We know life doesn't always go according to plan. That's why Allstate has your back. With our comprehensive insurance coverage, you can focus on chasing your dreams, even when unexpected things happen."

Scene 5: The Resolution TwistAs the spokesperson continues, the previously shattered resolutions begin to transform into amusing alternative interpretations of success. The person who slipped on the banana peel turns it into a dance move while the person with the broken phone starts drawing incredible illustrations.

Scene 6: A Reminder to Protect What MattersAs the spot concludes, the Allstate logo reappears, accompanied by a powerful message: "Protect what matters most. Leave the risks to us."

The commercial effectively captures the essence of Allstate's brand by blending humor, relatability, and a sincere call to action. It reminds viewers that Allstate understands life's unexpected occurrences and encourages them to seek protection.

Conclusion:Allstate's TV spot 'Broken Resolutions' resonates with viewers on a personal level, capturing the struggles and humor inherent in the pursuit of New Year's resolutions. By using relatable scenarios and emphasizing the importance of insurance coverage, the commercial successfully reinforces Allstate's commitment to protecting what matters most.

Allstate TV commercial - Broken Resolutions produced for Allstate was first shown on television on January 7, 2018.

Frequently Asked Questions about allstate tv spot, 'broken resolutions'

The Mayhem actor did die (but he's doing much better today)! Winters became extremely ill with a bacterial illness in June 2009 and was taken to Lennox Hill Hospital after falling at his doctor's office. According to HITC, he had a high fever the day before his collapse.

After medics revived him, Dean spent three weeks in the ICU. The hits, however, would continue to come. During his recovery at home, the "Rescue Me" star contracted a bacterial infection and suffered through multiple operations and gangrene, which resulted in the amputation of two toes and half of a thumb.

In the basketball spot, Mayhem's brother is played by Winters' real-life brother, Scott William Winters, who is also an actor known for roles on “NCIS,” “Law & Order: SVU” and other shows. The Winters have teamed onscreen before, notably playing brothers on the HBO drama "Oz."

Dean Winters Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago. In 2019, Fey joined Winters in a series of "Mayhem" commercials. Winters played Avi in John Wick.

More than a year after being sidelined from Allstate's advertising, Mayhem, the insurer's trickster character long played by actor Dean Winters, is back. He first appeared in ads that ran during the Rose Bowl and Allstate Sugar Bowl football games on Jan. 1, an Allstate spokeswoman said.

Winters lost two toes and half of a thumb after a bacterial infection led to a near-death experience and subsequent gangrene.

Scott William Winters is the brother of actor Dean Winters and writer Brad Winters. His sister Blair is married to executive producer/writer Jorge Zamacona. Scott is married to Jennifer Logan Winters. They have 2 daughters, Grace and Faith.

Scott William Winters is the brother of actor Dean Winters and writer Brad Winters. His sister Blair is married to executive producer/writer Jorge Zamacona. Scott is married to Jennifer Logan Winters. They have 2 daughters, Grace and Faith.

Actor Dean Winters told Page Six he's been managing chronic pain for 12 years. The 'Oz' and '30 Rock' star had two toes and half a thumb amputated due to a bacterial infection. He said he hasn't taken a step since 2009 without being in pain.

In 2009, his life changed following a near-death experience when he went into cardiac arrest for two minutes after contracting a bacterial infection. Since then, Winters has had to undergo multiple amputations. In a recent interview with Page Six, Winters has opened up about how he lives with the constant pain.

Scott William WintersBradford Winters Dean Winters/Brothers

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Allstate TV commercial - Broken Resolutions
Droga5

Droga5 is an American advertising agency founded in New York in 2006 by Australian creative David Droga. The company has since become one of the most well-known and respected advertising agencies in t...

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