What the iVillage TV commercial - Minute Rice is about.

The iVillage TV Spot featuring Minute Rice is a commercial that emphasizes the ease and convenience of cooking with Minute Rice. In the commercial, we see a busy mother trying to balance taking care of her family and preparing dinner. The ad shows the mother using Minute Rice and how it saves her time and effort while still providing a delicious and healthy meal for her family.

The ad opens with the mother rushing into the house after a long day. She checks her phone and sees that she has only 10 minutes to make dinner. In a panic, she quickly gathers ingredients and starts cooking. We see her preparing the rice and then mixing it with different vegetables and seasonings. The commercial emphasizes how easy it is to prepare the rice by showcasing the steps.

As she plates the finished dish, we see the smiling faces of her family members. They sit down to eat the meal, and everyone comments on how delicious it is. The ad ends by showcasing the Minute Rice packaging and emphasizes how easy and quick it is to make a meal with it.

Overall, the commercial is a great example of how brands can use storytelling to market their products. By showing a relatable situation and how the product can help solve a problem, the Minute Rice ad is effective in showcasing the convenience and benefit of using Minute Rice. The ad also highlights the importance of convenience in our busy lives and how we can still enjoy healthy and delicious meals without sacrificing our time.

iVillage TV commercial - Minute Rice produced for iVillage was first shown on television on March 24, 2013.