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Allstate Drivewise TV commercial - Mayhem: St. Bernard
Allstate

Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...

What the Allstate Drivewise TV commercial - Mayhem: St. Bernard is about.

Allstate Drivewise TV commercial - Mayhem: St. Bernard

The Allstate Drivewise TV spot titled 'Mayhem: St. Bernard' Featuring Tina Fey and Dean Winters is a humorous take on the potential hazards of driving without a sound insurance policy. The commercial features Dean Winters reprising his role as "Mayhem," a chaotic figure who represents the chaos and misfortunes that can befall drivers on the road.

In the commercial, Tina Fey plays a driver who is being followed by Mayhem in his St. Bernard costume. As she drives, Mayhem chases her down the road, wreaking havoc as he goes. Despite his apparent clumsiness, Mayhem manages to cause a series of accidents and traffic jams.

As the chaos ensues, Tina Fey tries to get away from Mayhem and his destructive ways, but to no avail. However, all is not lost as the commercial takes a turn when it is revealed that Tina Fey is enrolled in the Allstate Drivewise program. Because of this, she has been able to save money on her car insurance premiums by demonstrating safe driving behavior.

Ultimately, the commercial ends with Tina Fey driving off into the sunset, leaving Mayhem and his St. Bernard costume behind. The message conveyed is clear: with the Allstate Drivewise program, drivers can protect themselves against potential accidents and save money on their insurance premiums.

Overall, the Allstate Drivewise TV spot featuring Tina Fey and Dean Winters highlights the importance of safe driving practices and demonstrates how the Drivewise program can help protect drivers from Mayhem and the chaos that can ensue on the road.

Allstate Drivewise TV commercial - Mayhem: St. Bernard produced for Allstate was first shown on television on November 1, 2019.

Frequently Asked Questions about allstate drivewise tv spot, 'mayhem: st. bernard' featuring tina fey, dean winters

The Mayhem character will be a deadpan actor who represents the incidents in life that could lead to accidents. In every ad, this character will state that because the customer stuck with “cut rate” insurance, they won't be covered and will end up paying more out of their own pockets.

With Allstate, you're protected from mayhem - like me. Mayhem's tagline.

Dean Winters Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

Leo Burnett Chicago Winters was away from acting until 2010, when Tina Fey brought him back to 30 Rock. Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago.

It's easy to feel invisible in such an impressive family, but Mimi's dream of proving she's not the least-talented member of her family seems possible when she discovers a contest at the new bakery in town. Plus, it'll start her on the path to becoming a celebrity chef like her culinary idol, Puffy Fay.

The central idea or message which is reflected in all the advertisements in an ad campaign of a product is termed as advertising theme. The objective of an advertising theme is to position the product firmly into the minds of target customers.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

Mayhem's relatability and endless quotables caught on quickly after his debut and the character took on a life of his own beyond the brand. After the first two fiscal quarters of the Mayhem campaign, Allstate saw nearly a five percent increase in sales, taking in $7.9 billion .

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.

Actor Dean Winters told Page Six he's been managing chronic pain for 12 years. The 'Oz' and '30 Rock' star had two toes and half a thumb amputated due to a bacterial infection. He said he hasn't taken a step since 2009 without being in pain.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.

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Actors

Actors who starred in Allstate Drivewise TV Spot, 'Mayhem: St. Bernard' Featuring Tina Fey, Dean Winters

Dean Winters photo
Agenices

Agenices of the Allstate Drivewise TV Spot, 'Mayhem: St. Bernard' Featuring Tina Fey, Dean Winters

Allstate Drivewise TV commercial - Mayhem: St. Bernard
72andSunny

72andSunny is a creative agency that provides a range of services including advertising, design, strategy, and technology solutions to some of the world's biggest brands. The company was founded in 20...

Products

Products Advertised

Allstate App
Allstate Auto Insurance
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