The Mayhem character will be a deadpan actor who represents the incidents in life that could lead to accidents. In every ad, this character will state that because the customer stuck with “cut rate” insurance, they won't be covered and will end up paying more out of their own pockets.

With Allstate, you're protected from mayhem - like me. Mayhem's tagline.

Dean Winters Dean Winters - known for acting roles on “30 Rock,” “Law & Order: Special Victims Unit” and other productions - has long been Mayhem in ads for Allstate insurance.

Leo Burnett Chicago Winters was away from acting until 2010, when Tina Fey brought him back to 30 Rock. Also that year, Winters was introduced as "Mayhem", a recurring character in a television and radio advertising campaign for Allstate Insurance created by the advertising agency Leo Burnett Chicago.

It's easy to feel invisible in such an impressive family, but Mimi's dream of proving she's not the least-talented member of her family seems possible when she discovers a contest at the new bakery in town. Plus, it'll start her on the path to becoming a celebrity chef like her culinary idol, Puffy Fay.

The central idea or message which is reflected in all the advertisements in an ad campaign of a product is termed as advertising theme. The objective of an advertising theme is to position the product firmly into the minds of target customers.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

Mayhem's relatability and endless quotables caught on quickly after his debut and the character took on a life of his own beyond the brand. After the first two fiscal quarters of the Mayhem campaign, Allstate saw nearly a five percent increase in sales, taking in $7.9 billion .

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.

Actor Dean Winters told Page Six he's been managing chronic pain for 12 years. The 'Oz' and '30 Rock' star had two toes and half a thumb amputated due to a bacterial infection. He said he hasn't taken a step since 2009 without being in pain.

The Good Hands® Beacon and the slogan "You're in good hands®" have been hallmarks of Allstate's advertising since 1950.

2010 Allstate first introduced Mayhem in 2010 and has since turned the character played by actor Dean Winters into a household name – joining the ranks of Geico's Cockney accented Gecko and Progressive's Flo.