History. Planters Peanut Company was founded in 1906 in Wilkes-Barre, Pennsylvania by Amedeo Obici, and incorporated two years later as the Planters Nut and Chocolate Company. In 1916, a young schoolboy, Antonio Gentile submitted drawings of an anthropomorphic peanut to a design contest.

Mr. Peanut - full name Bartholomew Richard Fitzgerald-Smythe - was born in 1916, when schoolboy Antonio Gentile submitted his design for an anthropomorphic peanut mascot to a Planters contest. He served as the company's symbol up until his death, going through many iterations over the intervening decades.

It turns out killing off the iconic 104-year-old nut had to do with the phenomenon of how people mourn the deaths of fictional characters, such as Iron Man, according to a creative leader behind the campaign.

The 30-second Super Bowl ad features Wesley Snipes eulogising Mr Peanut at the mascot's funeral, attended by Mr Clean and the Kool-Aid Man among others.

Gentry, also known as the "planter class," is a term associated with colonial and antebellum North Carolina and other southern states that refers to an upper middle class of wealthy gentlemen farmers who were well educated, politically astute, and generally came from successful families.

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster.

Bartholomew Richard Fitzgerald-Smyth Peanut, full name Bartholomew Richard Fitzgerald-Smyth, is a paradoxical combination of southern agriculture and Virginia aristocracy. His cane, monocle, and white gloves obscure his ambiguously sepia-toned body.

104-year old Mr. Peanut, the 104-year old mascot of the Planters snack food company, has died after sacrificing himself in what appears to be a traumatic road accident.

In the Super Bowl commercial, Snipes is speaking at the character's funeral, which is attended by several commercial icons, including Mr. Clean and the Kool-Aid Man, who sheds a tear of sadness that falls on the soil where Mr. Peanut is buried. The Kool-Aid tear causes a plant to immediately sprout and a baby Mr.

In February 2021, Kraft Heinz announced it will sell Planters and its other nuts businesses to Hormel for $3.35 billion.

A planter is a farm implement, usually towed behind a tractor, that sows (plants) seeds in rows throughout a field. It is connected to the tractor with a drawbar or a three-point hitch. Planters lay the seeds down in precise manner along rows.

Members of the caste, most of whom were settlers of European descent, consisted of individuals who owned or were financially connected to plantations, large-scale farms devoted to the production of cash crops in high demand across Euro-American markets.