Kmart, once a thriving and iconic American retail company, has a history reaching back nearly a century. Founded in 1899 by Sebastian Spering Kresge, Kmart started as a small five-and-dime store in De...
The Kmart TV spot titled 'Mommy's Little Helper' is a heartwarming advertisement that brings to light the struggles of modern-day working mothers. The ad captures a young mother who has a hectic work schedule and needs some assistance in managing her responsibilities at work and home.
The ad begins with the mother leaving for work while her young daughter waves goodbye to her. As the day progresses, the mother's workload increases, and she is depicted as struggling to keep up with her responsibilities. Meanwhile, her daughter is seen on a mission to complete the tasks that her mother has left her with, including cleaning the house and doing the laundry.
The next scene shows the mother arriving home, tired and exhausted, to the sight of a neat and clean house. The mother sees her daughter fast asleep on the couch and wakes her up with a hug. The ad ends with the tagline, "Kmart, making your life easier, all season long."
The advertisement sends a powerful message about the hardships that working mothers face every day. It highlights the importance of having a reliable partner in day-to-day life, such as Kmart. The store offers a vast range of products that make life easier for consumers, from practical household items to stylish clothing options.
In conclusion, the Kmart TV spot 'Mommy's Little Helper' is a tender and touching advertisement that showcases the challenges faced by working mothers. The advertisement highlights the value of having a reliable partner such as Kmart and inspires viewers to seek out solutions to make their lives easier.
Kmart TV commercial - Mommys Little Helper produced for Kmart was first shown on television on May 1, 2013.
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