The Real Cost TV commercial - Any Reason
Advertisers
Advertisers of the The Real Cost TV Spot, 'Any Reason' Song by Dying Regret
The Real Cost
The Real Cost is a youth tobacco prevention campaign by the United States Food and Drug Administration (FDA). The campaign aims to educate young people about the harmful effects of using tobacco produ...
What the The Real Cost TV commercial - Any Reason is about.
The Real Cost TV spot featuring the song "Any Reason" by Dying Regret is a poignant and impactful advertisement that aims to raise awareness about the dangers of smoking and encourage young people to make informed decisions about their health.
The commercial opens with shots of a teenage girl in her bedroom, surrounded by posters and trinkets that reveal her passions and interests. As the camera zooms out, we see her struggling to breathe, clutching her chest as she gasps for air. The lyrics of "Any Reason" serve as a haunting backdrop to this scene, with the band's raw vocals and intense instrumentals underscoring the gravity of the situation.
Through a series of flashbacks, we see snippets of the girl's life before she started smoking - hanging out with friends, pursuing hobbies, and enjoying the freedom of youth. As the lyrics continue to build, the focus shifts to the devastating effects that smoking has had on her health and well-being.
The Real Cost TV spot is a powerful reminder of the consequences of smoking, and the toll it can take on even the most vibrant and promising young people. By showcasing the impact that smoking has on individuals and their loved ones, this advertisement seeks to educate and inspire viewers to make healthier choices, while also providing resources and support for those struggling with addiction.
Overall, the use of "Any Reason" by Dying Regret in this ad adds an emotional weight and intensity that drives home the message with palpable urgency. The combination of music, visuals, and messaging makes for a truly unforgettable viewing experience, and one that has the potential to make a real difference in the lives of young people.
The Real Cost TV commercial - Any Reason produced for The Real Cost was first shown on television on June 14, 2015.
Song from commercial The Real Cost TV Spot, 'Any Reason' Song by Dying Regret
This commercial plays a song by Dying Regret called Reason to Live.
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