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LOreal Paris Magic Root Cover Up TV commercial - Cover Your Greys
L'Oreal Paris Hair Care

L'Oreal Paris Hair Care is a global company that specializes in hair care products. Founded in 1909, L'Oreal Paris has a rich history and has become one of the most recognized beauty brands in the wor...

What the LOreal Paris Magic Root Cover Up TV commercial - Cover Your Greys is about.

LOreal Paris Magic Root Cover Up TV commercial - Cover Your Greys

L'Oreal Paris Magic Root Cover Up is a hair coloring product that covers grey roots in just a few seconds. To promote this product, L'Oreal created a TV spot called "Cover Your Greys" which features the stunning Eva Longoria.

The TV spot opens with Eva Longoria getting ready for a red carpet event. As she prepares herself in front of her mirror, she notices some grey roots on her dark hair. With the help of L'Oreal Paris' Magic Root Cover Up, she covers up the grey within seconds and feels confident to walk out the door.

As she makes her way through the bustling city, she catches the attention of several passers-by, all admiring her gorgeous, youthful look. From paparazzi to fans, everyone is in awe of her stunning appearance.

In the end, Eva Longoria steps onto the red carpet, looking absolutely stunning as ever, with not a single grey root in sight. She appears to be confident and empowered as she flaunts her beautiful hair and makes an impact on the crowd.

The message behind the TV spot is clear - Magic Root Cover Up helps people to cover greys and enhance their natural beauty, no matter what occasion they’re getting ready for. Eva Longoria is the perfect representation of a woman who is confident in her appearance and unafraid to show off her natural beauty while still being proactive about her appearance.

With this TV spot, L'Oreal Paris effectively promotes a product that empowers users to feel confident in their own skin, while also showcasing their commitment to diversity and inclusivity by making sure everyone can have access to a product that helps them look and feel their best.

LOreal Paris Magic Root Cover Up TV commercial - Cover Your Greys produced for L'Oreal Paris Hair Care was first shown on television on June 26, 2022.

Frequently Asked Questions about l'oreal paris magic root cover up tv spot, 'cover your greys' featuring eva longoria

In a tutorial she uploaded to IGTV, Longoria filmed herself using the drugstore must-have L'Oréal Paris Excellence Crème Triple Protection Color. The video - starring, filmed, and directed by Longoria - is even being turned in to a national TV commercial for the brand (Longoria is an ambassador).

"[When] I was young, I colored my mother's hair with a box color, and then once I needed to cover my grays, I used box color," she says. For Longoria, who spotted her first gray at 16 years old, at-home coloring started in her 20s. "I remember, when I my first gray, I didn't understand it and I thought, 'Whatever.

Easy to use and the color matches my natural hair color. The color is permanent, and I only need to reapply to hair that has grown out--about every 4-5 weeks for me.

Eva Longoria impressed everyone when she touched up her own roots at home in the pandemic in an ad for L'Oréal Paris in 2020. Now, she's urging people just to use the brand's spray-on root cover-up product, Magic Retouch, instead.

The actress has been refreshingly open about the effects of lockdown on her signature chocolate-brown hair colour, previously posting a video on Instagram where she shows her grey hair to the camera, saying, with a smile, "look at all this grey!"

I've had a full head of grey hair, since I was, like, 18," Eva said when asked how often she colours her hair. As a result, the former Desperate Housewives star visits the salon every two weeks.

Eva Longoria What you may not know is that she used Invisalign to correct her overlapping bottom teeth. Now she has perfect teeth thanks to this discreet treatment.

I've had a full head of grey hair, since I was, like, 18," Eva said when asked how often she colours her hair. As a result, the former Desperate Housewives star visits the salon every two weeks.

The product may damage the skin by causing inflammation, which leads to hair shedding. That means your hair may fall out prematurely outside of the routine that is necessary for the normal growth cycle. Also, these products often cause a buildup of material on your scalp.

Since you already shampooed and conditioned your hair, only water is needed. Dry and style your hair as usual. Reapply the mask one to two times per week, or more often if your hair is very dry. Rinse with cool water to seal the hair's cuticle.

L'Oreal Paris Root Rescue is a permanent, low ammonia color gel with built-in conditioning and an aromatic scent.

Our new permanent and long-lasting solution for grey roots comes with 2 different applicators for a precise and easy application to target grey hair.

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LOreal Paris Magic Root Cover Up TV commercial - Cover Your Greys
Wavemaker

Wavemaker is a global advertising company that specializes in helping businesses connect with their target audiences through innovative marketing strategies. The company was formed as a merger between...

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Products Advertised

L'Oreal Paris Hair Care Magic Root Cover Up
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