What the Ice Breakers TV commercial - Mask Breath? Its Real. is about.

Title: Mask Breath? It's Real!

Introduction:Ice Breakers, the popular brand known for their refreshing breath mints, has introduced a captivating TV spot titled "Mask Breath? It's Real!" This ad campaign aims to address a common yet seldom talked about issue faced by many individuals who wear masks for prolonged periods - the dreaded mask breath. Through their creative storytelling and innovative product, Ice Breakers seeks to provide a refreshing solution to combat this peculiar problem.

The TV Spot:The TV spot begins with a captivating close-up shot of a person wearing a mask as they step outside on a busy city street. The scene is portrayed in a monochromatic palette to symbolize the dullness that often accompanies the act of wearing a mask. As the person walks along, the voiceover dramatically announces, "Mask breath... it's real!"

The camera then cuts to a split-screen, revealing two parallel worlds. On the left side, the screen showcases the dull and gloomy reality of individuals suffering from mask breath. People are seen holding their noses as they walk past a person with an unpleasant odor emanating from their mouth, symbolizing the discomfort and embarrassment caused by mask breath.

On the right side, the screen bursts into vibrant and vivid colors depicting a world free from mask breath. People smile confidently and engage in conversations without hesitation. The voiceover continues, "But fear not! Ice Breakers has the answer to your mask breath woes."

The scene transitions to a group of smiling individuals standing in front of a remarkable backdrop—a large Ice Breakers mint, symbolizing a refreshing breath. The voiceover declares, "Introducing Ice Breakers Mask Mintz! The ultimate solution to combat mask breath."

The ad demonstrates how these innovative Mask Mintz instantly refresh the wearer's breath, making it an enjoyable experience for both the wearer and those around them. As the individuals dissolve the mint in their mouths, arrows of cool, invigorating freshness swirl in the air, cutting through the muted tones of the present mask-wearing reality.

The TV spot concludes with a memorable tagline, "Mask Breath? Not a problem anymore! Ice Breakers Mask Mintz - a breath of fresh air beneath your mask."

Impact and Reception:This captivating TV spot, with its vibrant visuals and relatable theme, sparked conversations among viewers, highlighting an issue that had previously been overlooked. Social media platforms buzzed with discussions, memes, and personal experiences related to mask breath, intensifying the anticipation for the arrival of Ice Breakers' Mask Mintz.

The ad campaign

Ice Breakers TV commercial - Mask Breath? Its Real. produced for Ice Breakers was first shown on television on May 17, 2020.