Hans Strudel Hans Strudel - a fictional, fun and quirky young boy from the magical place of Breakfurg, a place where people are happy and breakfast is served all day long - is the face of the campaign.

Hans Strudel This kid is the new mascot for Pillsbury Toaster Strudel His name is Hans Strudel, and he will be the Pillsbury Doughboy's newest brand companion. Things that make you ask WHY?

According to a press release, Strudel is “a fictional, fun and quirky young boy from the magical place of Breakfurg, a place where people are happy and breakfast is served all day long.”

“Usually associated with Austria, strudel is part of the heritage of the Austro-Hungarian Empire. The oldest recipes stretch back into the 17th century – one from 1696 sits in a handwritten cookbook at the Vienna City library. The pastry probably has roots in similar Near Eastern pastries such as baklava.”

Toaster Strudel launched in the U.S. in 1985, but the brand traces its start back to 1979, when Pillsbury challenged product developer Joe Perozzi to come up with something new. He filled the little flat pastries with raspberry preserves and the brand was officially born.

strudel • \STROO-dul\ • noun. : a pastry made from a thin sheet of dough rolled up with filling and baked.

One of the most popular treats in any traditional Viennese café, this iconic dessert is considered by many to be the national dish of Austria. Often mistaken for being of German origin, the oldest known strudel recipe dates back to 1697 and survives today in a handwritten cookbook in the Vienna Town Hall Library.

Toaster Strudel launched in the U.S. in 1985, but the brand traces its start back to 1979, when Pillsbury challenged product developer Joe Perozzi to come up with something new. He filled the little flat pastries with raspberry preserves and the brand was officially born.

After entering the flour milling business in 1869, Charles, along with his father and uncle, founded C.A. Pillsbury & Co. on the banks of the Mississippi River near St. Anthony Falls in 1872. That same year he created an ingenious way to set his flour apart from competitors.

The company originated in 1869 when Charles A. Pillsbury bought a share in a Minneapolis flour mill. After the purchase of additional mills and the introduction of enhancements to the milling process, his firm was reorganized in 1872 as C.A. Pillsbury and Company.

Pillsbury Strawberry Toaster Strudels are a fun, convenient and sweet part of breakfast! With every bite of these pastries you'll taste a flaky crust, gooey, strawberry-flavored filling and creamy icing. Toaster Strudels are the answer to your on-the-go breakfast needs.

The strudel is Austrian in origin, and its name comes from the German word Strudel, meaning "whirlpool" - which the pastry resembles when cut to reveal its thin sheet of dough rolled around the filling.