Ice Breakers is a company known for its refreshing and invigorating mints and chewing gum. Founded in 1995, Ice Breakers quickly became a favorite among consumers looking for a burst of freshness to a...
The Ice Breakers Ice Cubes Pocket Pack TV spot titled 'Cement Shoes' is a clever commercial designed to showcase the brand's ability to freshen breath and leave a lasting impression. The commercial starts with a man in a suit standing on a pier with two burly men in the background. The camera pulls back to reveal that the man in the suit has been tied up and has cement blocks attached to his feet. He looks worried and desperate for help.
Suddenly, he spots a young woman walking by with headphones on, enjoying Ice Breakers' Ice Cubes. The man then uses his muffled voice to get her attention and tries to tell her about his predicament. The woman takes out her pack of Ice Breakers Ice Cubes and offers him one. The man gratefully accepts and chews on the minty candy. With a sudden burst of energy, the man escapes from the cement blocks and runs away while the two burly men look on in amazement.
The advertisement cleverly conveys the idea that Ice Breakers Ice Cubes could help freshen your breath and give you the confidence to overcome any obstacle. The idea of using cement shoes is a creative and attention-grabbing technique to showcase the brand's message. This unique approach to advertising highlights the brand's commitment to delivering innovative products that make life more enjoyable.
Overall, the Ice Breakers Ice Cubes Pocket Pack TV spot titled 'Cement Shoes' is an exciting and engaging commercial that will appeal to individuals looking for a fresh, long-lasting breath mint that delivers on its promises.
Ice Breakers Ice Cubes Pocket Pack TV commercial - Cement Shoes produced for Ice Breakers was first shown on television on January 7, 2018.
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