In its first celebrity-led campaign, the fintech brand that allows borrowers to evaluate multiple lenders at once seeks to build trust and comfort with those seeking financial assistance - in the form of comedian and actress Molly Shannon, plus a tightened tagline and revamped customer experience.

Description. Welcome to LendingTree, the comprehensive financial planning app that puts everything you need right at your fingertips. With powerful tools to track your credit score, manage your budget, shop for loans, and more, you'll always be in control of your finances.

Download the LendingTree app and see your credit score whenever you want. Plus get credit monitoring and custom savings recommendations all in one free app.

comedian Molly Shannon The LendingTree “Linda' campaign featured beloved comedian Molly Shannon as Linda, your friendly aunt from Long Island who can't help but tell you how easy it is to find the best lenders with the help of LendingTree.

SNL alum Molly Shannon in the latest campaign for the. fintech brand, LendingTree!

It appears that LendingTree was looking for their version of Flo (from Progressive) and landed on Aunt Linda (Molly Shannon from SNL). The ad spots do a good job of promoting LendingTree's features while playing up some alliteration and heavy New York accents.

Interest rates and terms are from a lender or lenders with whom LendingTree may match you and that offer the particular product. The disclosures are current as of the date indicated. LendingTree is not a lender in any transaction and does not make loans, loan commitments or lock-rates.

LendingTree is an advertising-supported deposit account comparison service. LendingTree monitors over 10,000 banks and credit unions. LendingTree does accept advertising compensation for featuring certain products from a very small percentage of these financial institutions.

LendingTree does not charge you for using its services. Each Lender you are matched with determines their own policy regarding closing costs.

Molly Shannon stars in LendingTree's first celebrity campaign | Ad Age.

Musician John Legend; NBA star Steph Curry; NBC News anchors Al Roker, Dylan Dreyer, Kate Snow and Savannah Sellers; and the cast of the NBC comedy Grand Crew will be the initial batch of participants in the PSA series.

Banks, credit unions, and finance companies are traditional institutions that offer loans. Government agencies, credit cards, and investment accounts can serve as sources for borrowed funds as well. When considering a loan, it is important to know the terms of the loan and the interest rate and fees for borrowing.