What is LendingTree?LendingTree is a leading online lending marketplace that connects borrowers with multiple lenders, allowing them to easily compare loan offers and choose the one that best fits the...
LendingTree, the renowned online lending marketplace, has released an advertisement that showcases the benefits of their loan product while painting a touching picture of a young family trying to save some extra cash. The 30-second TV spot titled "See What You Could Save: Sarah" follows the story of a hardworking mother of two as she aims to cut down her mortgage rates.
The commercial begins with Sarah standing in a kitchen, holding a wobbly table while her husband tries to fix it. They both groan in frustration as their young daughter colors in the background. They briefly discuss their mortgage rates, and Sarah admits that she hasn't checked them in a couple of years.
Cut to a subsequent scene, and Sarah's on her computer, typing away as she browses LendingTree's website. She enters some data about her current loan and quickly discovers that LendingTree can save her as much as $200 per month off her current mortgage payment.
The advertisement ends with Sarah smiling contentedly as the camera pans back to her family happily chatting around the table, with the newly fixed table sturdy under their plates.
The advertisement is beautifully crafted, and its strategic use of emotional storytelling hooks the viewer while conveying the benefits LendingTree offers. By showcasing how easy and intuitive it is to navigate LendingTree's services and save yourself and your family money, the commercial works well to drive home the message of the benefits of online lending platforms. Overall, the "See What You Could Save: Sarah" commercial is a fantastic example of a well-executed, impactful ad.
LendingTree TV commercial - See What You Could Save: Sarah produced for LendingTree was first shown on television on April 20, 2020.
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