KitKat is a beloved confectionery company known for its famous chocolate wafer bars. Founded in 1935 by the British company Rowntree's, KitKat has since become a global brand, captivating chocolate lo...
The KitKat TV Spot titled 'Student Driver' is a humorous ad that features a young man who is taking driving lessons. The ad opens with the student driver in the car with the instructor who is impatient with his student's lack of confidence behind the wheel. The student driver, nervously grabs a KitKat chocolate bar from the cupholder and takes a bite. Suddenly, he gains a burst of confidence and begins to expertly navigate the vehicle.
As the car passes through a busy intersection, the student driver pulls off some impressive driving maneuvers, including a series of high-speed drifts. In the midst of his driving antics, the instructor nervously chomps on his own KitKat bar, presumably to calm his nerves.
The ad ends with the student driver successfully completing the driving lesson, and the instructor warmly congratulating him. The tagline of the ad - 'Have a break, have a KitKat' - is displayed at the end, cementing the chocolate bar's association with a much-needed respite from the stresses of everyday life.
Overall, the KitKat TV Spot 'Student Driver' is a fun and light-hearted ad that effectively communicates the message of finding a moment to relax with a KitKat chocolate bar. The ad's humor and relatable situations make it a memorable and effective piece of advertising.
KitKat TV commercial - Student Driver produced for KitKat was first shown on television on July 5, 2020.
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