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Advertisers of the KitKat TV Spot, 'Student Driver'

KitKat TV commercial - Student Driver
KitKat

KitKat is a beloved confectionery company known for its famous chocolate wafer bars. Founded in 1935 by the British company Rowntree's, KitKat has since become a global brand, captivating chocolate lo...

What the KitKat TV commercial - Student Driver is about.

KitKat TV commercial - Student Driver

The KitKat TV Spot titled 'Student Driver' is a humorous ad that features a young man who is taking driving lessons. The ad opens with the student driver in the car with the instructor who is impatient with his student's lack of confidence behind the wheel. The student driver, nervously grabs a KitKat chocolate bar from the cupholder and takes a bite. Suddenly, he gains a burst of confidence and begins to expertly navigate the vehicle.

As the car passes through a busy intersection, the student driver pulls off some impressive driving maneuvers, including a series of high-speed drifts. In the midst of his driving antics, the instructor nervously chomps on his own KitKat bar, presumably to calm his nerves.

The ad ends with the student driver successfully completing the driving lesson, and the instructor warmly congratulating him. The tagline of the ad - 'Have a break, have a KitKat' - is displayed at the end, cementing the chocolate bar's association with a much-needed respite from the stresses of everyday life.

Overall, the KitKat TV Spot 'Student Driver' is a fun and light-hearted ad that effectively communicates the message of finding a moment to relax with a KitKat chocolate bar. The ad's humor and relatable situations make it a memorable and effective piece of advertising.

KitKat TV commercial - Student Driver produced for KitKat was first shown on television on July 5, 2020.

Frequently Asked Questions about kitkat tv spot, 'student driver'

KITKAT enlists Michael Caton for some wizardry in latest campaign via Wunderman Thompson – Campaign Brief.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

Kit-Cat Club, Association of early 18th-century Whig leaders that met in London. Members included the writers Richard Steele, Joseph Addison, and William Congreve and such political figures as Robert Walpole and the duke of Marlborough.

Celebrating breaks. Relaxation, fun, accessibility, innovation. Fun, empathetic, playful, carefree, positive, creative.

Looks. With adjustable orientation it works perfectly in portraits or landscape for a truly panoramic taste experience that will leave you up in the cloud. With global coverage.

Clifford is a gay, young American writer just arrived in Berlin. They end up living together in a boarding house run by Fraulein Schneider, with Clifford becoming infatuated with Sally and her devil-may-care lifestyle. The action moves back and forth between Fraulein Schneider's lodgings and the Kit Kat Club.

The KitKatClub is known for its sexually uninhibited parties. Guests are allowed to engage in sexual intercourse openly at the venue. The motto of the club is "Do what you want but stay in communication". Patrons are diverse, including heterosexuals and members of the LGBT+ community.

Brand personality is a set of human characteristics that are attributed to a brand name. Common ones are excitement, sincerity, ruggedness, competence, and sophistication. Brand personality is different than its imagery, though these creative assets should reflect a company's brand personality.

Age Group: KitKat also segments the market on the basis of age. It targets the youth (18-30) and adults (30-40) and not any other segment. None of its advertisements explicitly target the elderly (aged 50 or above) or the kids (aged 15 or below).

"Have a Break, Have a Kit Kat" is a famous tagline that has been used by KitKat since 1957. The slogan is based on the idea that taking a break is important for mental and physical well being. The brand encourages consumers to take a break and enjoy a KitKat bar as a way to unwind and recharge.

The meaning behind the 'Have a break, have a KitKat' slogan is that the KitKat bar brings customers the enjoyment of a short break from their long working days.

This surprising popularity comes in part from the Japanese name for Kit-Kats: kitto kato (キットカット). This name closely resembles the phrase kitto katsutoo (きっと勝つとぉ), meaning 'you shall surely win'. In Japanese, kitto mean 'surely' or 'certainly' and katsu means 'to win'.

Videos

Watch KitKat TV Commercial, 'Student Driver'

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Agenices

Agenices of the KitKat TV Spot, 'Student Driver'

KitKat TV commercial - Student Driver
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

KitKat TV commercial - Student Driver
Havas Worldwide

Havas Worldwide is a global advertising and communications agency that was founded in 1835 by Charles-Louis Havas. The company has a presence in over 100 countries, with over 20,000 employees working...

KitKat TV commercial - Student Driver
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

KitKat
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