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Beats Audio TV commercial - Dark Mode
Beats Audio

About Beats AudioBeats Audio, also known as Beats by Dre, is a leading audio brand that was founded in 2006 by Dr. Dre (Andre Young) and Jimmy Iovine. The company gained popularity for its high-qualit...

What the Beats Audio TV commercial - Dark Mode is about.

Beats Audio TV commercial - Dark Mode

Beats Audio's latest television spot, 'Dark Mode', featuring Lil Baby and Ja Morant is a stunning visual and auditory feast designed to capture the imagination of viewers and leave them mesmerized.

The ad features a pulsating, bass-heavy soundtrack that feels like it's shaking the very foundations of the viewers' homes while Lil Baby and Ja Morant dance in the shadows. The gritty and edgy beats set against the all-black set design and stroboscopic lighting create a haunting and electrifying atmosphere.

Ja Morant, an accomplished NBA player, dances in sync with the beat while showcasing his aggressive, sportsman-like moves. Meanwhile, Lil Baby, one of the biggest names in hip-hop today, delivers a captivating performance that carries the ad's energy to new heights.

Throughout the ad, both Lil Baby and Ja Morant are using Beats Audio headphones, highlighting the brand's audio quality and emphasizing the importance of great sound when listening to music or watching movies.

The Beats Audio TV Spot stands out for its fearless creativity, edgy tone, and striking visual and audio effects. The spot is designed to appeal to viewers who like to live life to the fullest and experience the full intensity of their music and entertainment. In a world where everything is filtered through bland conformity, the 'Dark Mode' ad encourages viewers to embrace their individualism and be unapologetically themselves, whether on the court, the dancefloor, or their own living room.

Beats Audio TV commercial - Dark Mode produced for Beats Audio was first shown on television on May 8, 2022.

Song from commercial Beats Audio TV Spot, 'Dark Mode' Featuring Lil Baby, Ja Morant

The song "Dark Mode" by Lil Baby is a track that was inspired by and features professional basketball player Ja Morant. It was released in May 2022 and gained popularity for its energetic and headstrong vibe.

The song "Dark Mode" showcases Lil Baby's signature style of trap music, with hard-hitting beats and catchy melodies. The lyrics of the song emphasize the idea of going into "dark mode," which symbolizes a mindset of intensity, focus, and determination. Lil Baby uses this concept to describe his own approach to success and to highlight Ja Morant's impressive skills on the basketball court.

The track was also featured in a commercial for Beats By Dre, where Lil Baby previewed the song. The commercial showcased Ja Morant's talent and showcased the collaboration between Lil Baby and Beats By Dre.

Overall, "Dark Mode" is a high-energy song that combines Lil Baby's trap style with the theme of intensity and focus. It serves as a tribute to Ja Morant's skills and achievements in basketball, while also showcasing Lil Baby's own artistry.

Frequently Asked Questions about beats audio tv spot, 'dark mode' featuring lil baby, ja morant

Morant is always quoting YoungBoy's song "Fresh Prince of Utah" by yelling, "It's a parade inside my city, yeah!" Grizzlies players, broadcasters, and fans have all followed the movement, as the lyrics have become somewhat of a catch phrase for the team.

RaphouseTV on Twitter recently released a video of Morant dancing atop a vehicle dancing to Big Truck by NBA YoungBoy. The gun brandishing video allegedly happened shortly afterwards, with Morant and his friends listening to 1.5 by the same artist.

Nike put out the following statement of support for Morant, "We are pleased that Ja is taking accountability and prioritizing his well-being. We will continue to support him on and off the court."

Some people have offered up reasons or excuses defending Morant - but not his father, Tee Morant. Speaking at the Up Next Elite Camp in New Orleans, the elder Morant was honest about the situation. “My son didn't get in trouble cause of people around him. He got in trouble because of his decisions.”

Morant was seen on Instagram Live in the drivers seat of a car holding a pistol while singing along to the song '1.5' by rapper YoungBoy NBA. After revealing the firearm, the person recording the video immediately turned the camera away from Morant for the remainder of the clip that has surfaced.

Denver Morant left the Grizzlies and entered a counseling program in March after a video showed him holding a gun while intoxicated at a Denver club when the Grizzlies were in town to play the Nuggets.

Ja Morant's signature shoe is REMOVED from Nike's website and some apps after second pistol-waving incident in as many months.

Nike 'Will Continue to Support' Ja Morant After 25-Game Suspension for IG Live Video. Ja Morant's shoe deal with Nike appears to be safe after the Memphis Grizzlies star was suspended for the first 25 games of the 2023-24 NBA season.

I never let anybody else put limits on my game. I'm just trying to be my own player and do what I do on the floor and help my teams win basketball games and continue to get better. I'm never satisfied. I just love the game.

The Memphis Grizzlies have suspended Ja Morant from all team activities after a video showing the star guard holding a gun began circulating on social media Saturday night.

Morant was seen holding a gun during an Instagram Live video inside a Denver nightclub in March. The NBA suspended him for eight games without pay after the incident. NBA spokesperson Mike Bass: "We are aware of the social media post involving Ja Morant and are in the process of gathering more information."

Ja Morant's Gun Videos Clash With N.B.A.'s Gun Safety Advocacy. Morant, the Memphis Grizzlies star, was suspended for 25 games for recklessly waving a gun in a video shared on social media in May. It was the second time he had done so.

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Actors

Actors who starred in Beats Audio TV Spot, 'Dark Mode' Featuring Lil Baby, Ja Morant

Ja Morant photo
Lil Baby photo
Agenices

Agenices of the Beats Audio TV Spot, 'Dark Mode' Featuring Lil Baby, Ja Morant

Beats Audio TV commercial - Dark Mode
Haworth Marketing & Media

Haworth Marketing & Media is a leading advertising and marketing agency based in Minneapolis, Minnesota. The company was founded in 1970 by Tom Haworth and has since grown to become a nationally recog...

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