Michelob ULTRA television commercial 2022

What the Michelob ULTRA TV commercial - Last 100M is about.

In the captivating Michelob ULTRA TV spot titled 'Last 100M,' the brand takes us on an exhilarating journey filled with determination, perseverance, and the power of music. Accompanied by the soulful voice of Martha High, this advertisement leaves a lasting impression.

The TV spot opens with a lively, bustling 100-meter track and field race, set against a breathtaking backdrop of a summery evening. As the camera zooms in, we see a diverse group of athletes, each ready to give it their all in the final moments of their race. Their faces are filled with concentration, anticipation, and a burning desire to push their limits.

The thumping beat of the music sets the pace, driving the energy and excitement to new heights. Martha High's soulful voice fills the air, blending seamlessly with the thuds of the athletes' feet hitting the track. Her unique vocal style, reminiscent of old-school soul and funk, adds to the already electric atmosphere, creating a perfect fusion of rhythm and adrenaline.

As the race progresses, we witness the athletes pushing themselves to the edge, each stride fueled by their unyielding determination. The camera captures their passion, sweat, and the sheer determination etched on their faces. In a matter of seconds, we see their journey from exhaustion to exhilaration, showcasing the strength that lies within all of us when we give our best.

While the visuals showcase the athletes' intense physical effort, the message conveyed by this Michelob ULTRA TV spot goes beyond mere sportsmanship. It taps into the human spirit, reminding us that every step counts, and that success is born from a combination of unwavering dedication, inner strength, and a relentless pursuit of our goals.

As Martha High's powerful voice reaches its crescendo, so too does the action on the track. The athletes surge forward, crossing the finish line with triumphant smiles, knowing they've given it their all. The screen fades to the iconic Michelob ULTRA logo, leaving viewers with a sense of inspiration and an energizing soundtrack that lingers in their hearts and minds.

In this Michelob ULTRA TV spot, 'Last 100M,' the brand masterfully captures the essence of athletic achievement. It reminds us that every challenge we face, whether on the track or in life, can be conquered with determination and a belief in our abilities. Martha High's timeless voice and the captivating visuals come together to create an advertisement that not only promotes Michelob ULTRA but also celebrates the indomitable human spirit.

Michelob ULTRA TV commercial - Last 100M produced for Michelob was first shown on television on June 7, 2022.

Song from commercial Michelob ULTRA TV Spot, 'Last 100M' Song by Martha High

The Hardest Working Woman is a song by Martha High, an American singer known for her work with James Brown as one of his backup vocalists, The J.B.'s. The song was released in 2016 as part of Martha High's album "Singing for the Good Times."

Martha High's Career and Collaboration with James BrownMartha High has had a long and successful career in the music industry. She began her musical journey as a member of a gospel choir in Washington, D.C. Later, she joined the James Brown Revue and became one of James Brown's trusted backup vocalists. High's powerful voice and stage presence made her an integral part of Brown's performances.

"Singing for the Good Times" Album"The Hardest Working Woman" is featured on Martha High's album "Singing for the Good Times," which was released in 2016. The album showcases High's soulful and energetic vocal style, reminiscent of her work with James Brown. It includes a mix of original songs and covers, all infused with High's unique musicality.

Musical Style and ThemesMartha High's music is deeply rooted in soul, funk, and R&B. Her powerful voice and dynamic stage presence bring energy and emotion to her performances. "The Hardest Working Woman" is a testament to High's dedication to her craft and her work ethic.

The song explores the theme of hard work and resilience, highlighting the challenges faced by women in the music industry and celebrating their perseverance. It showcases High's vocal prowess and her ability to deliver a powerful performance.

Notable Performances and RecognitionMartha High has performed with numerous legendary artists throughout her career, including Little Richard, Jerry Lee Lewis, Aretha Franklin, B.B. King, Stevie Wonder, Prince, and Michael Jackson. Her contributions to the music industry have earned her recognition and respect from fans and fellow musicians alike.

"The Hardest Working Woman" is just one example of Martha High's talent and dedication to her craft. It serves as a testament to her incredible vocal abilities and her ability to captivate audiences with her performances.

*Please note that the information provided here is based on the search results, and I do not have access to the specific lyrics or music of the song "The Hardest Working Woman."