IntroductionSplenda is a brand of artificial sweeteners that are commonly used as a sugar substitute. It is widely used in many countries including the United States, Canada, and the United Kingdom. T...
Splenda Nectresse is a sweetener brand that focuses on natural ingredients and sugar reduction. The TV spot for Splenda Nectresse is a vibrant and engaging advertisement that captures the essence of the brand's message.
The advert begins with an array of fresh fruit, including berries and citrus fruits, that explode with color and vitality. The voiceover explains that while we all love the taste of sugar, too much can be harmful to our health. The camera switches to Splenda Nectresse packaging that's labeled with the slogan "from the makers of Splenda" to inform viewers of the connection to the well-known sucralose-based sweetener brand. The voiceover continues to explain that Splenda Nectresse is a natural product sweetened with monk fruit and is free of sucralose and other common sugar substitutes. The focus on natural ingredients aligns with the current trend for healthier and more organic products.
The commercial goes on to explain that Splenda Nectresse is a sweetener that still allows for the taste of sugar but without the harmful effects. The advert ends with the Splenda Nectresse packaging being displayed once again, followed by the website details for consumers to learn more about the product.
Overall, the Splenda Nectresse TV spot is an excellent example of how a brand can use an engaging and informative advertisement to captivate its target audience while emphasizing the importance of natural ingredients. Splenda Nectresse has made a clear statement about its position in the sweetener market and appeals to consumers who want to make healthier choices still enjoy the taste of sugar.
Splenda Nectresse TV commercial produced for Splenda was first shown on television on September 18, 2012.
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