SAN DIEGO, June 12, 2023 /PRNewswire/ -- Petco Health and Wellness Company, Inc. (Nasdaq: WOOF) today announced it has teamed up with hip-hop legend and devoted pet parent Snoop Dogg for a new advertising campaign that spotlights the value Petco offers when it comes to caring for pets' whole health.

CEO Jonathan Regev The company behind the commercial, The Farmer's Dog, is based in New York City. From his office in Greenwich Village, company CEO Jonathan Regev told NBC New York he never envisioned one day buying an advertisement during the Super Bowl. "We basically put our hearts on TV and showed it to the whole world," Regev said.

Petco on Wednesday announced a pet-care collaboration with rapper Snoop Dogg. The campaign's first ad showcases Snoop Dogg as the human form of a Doberman pinscher, a nod to the rapper's 1993. The collaboration features Petco Picks by Snoop, which include toys, treats and grooming supplies.

In the advert, the start of the relationship between puppy and child is shown, which progresses through adulthood and has different layers of the relationship. While we're only here to tease it, the commercial is a beautiful, loving one featuring man's best friend.

The touching ad for The Farmer's Dog, chronicles the journey of a girl and her canine companion named Bear through life together - from their young days as a child playing with her puppy, to that her starting a family of her own, the aging dog still by her side.

Snoop Dogg is a well known animal lover. He's owned numerous pet dogs and even has his own online pet store, Snoop Doggie Doggs. His adoration for animals extends far beyond canines, however.

he thought that the dog had killed his baby the farmer in a fit of anger killed the dog instantly. my poor baby cried the farmer. the farmer went back to the cradle. and turned it over there he found his baby sleeping safely just then the farmer's eyes fell on a dead snake that lay nearby.

The Farmer's Dog's main target audience is made up of dog owners who currently feed their dogs the typical, highly processed pet foods that are full of preservatives.

The Farmer's Dog Super Bowl 2023 TV Spot, 'Forever' Song by Lee Fields.

$250,000 How much does Snoop Dogg charge for a feature? If you want a feature from Snoop Dogg, it's going to cost you. The rapper revealed he charges $250,000 for a 16-bar verse.

Even though he has many ventures that include a cannabis company and many different businesses. There is no question that his biggest investment was becoming the majority owner of Death Row Records. A legendary label that has produced some of the most important rap and hip-hop records in music history.