Air Wick is a well-known company that specializes in air fresheners and home fragrance products. Founded in 1943, Air Wick is now a part of the global consumer goods company Reckitt Benckiser Group.Ai...
The Air Wick TV Spot, 'The Modern Way: Upgrade,' is a commercial that showcases the brand's top-quality scenting products. The ad begins with a woman standing in her living room, surrounded by empty-looking air fresheners. She expresses her disappointment with the lack of variety of scents and how she never feels like her home smells fresh.
Then, the Air Wick spokesperson appears, holding a sleek-looking product. The spokesperson explains how the modern way to upgrade your scent game is by using the Air Wick Essential Mist Diffuser that delivers an adjustable and long-lasting fragrance experience. The diffuser's features include smart programming, three different fragrance levels, and it fits in with any decor design.
The ad then shows different shots of the woman placing the diffuser anywhere in her home and the mist filling the air with a beautiful and unique scent. The technology behind the product creates the perfect atmosphere, controlled by a simple touch of a button, including different fragrances, such as lavender, rose, and Mandarin.
The objective of this commercial is to enhance the company's reputation regarding its approach to scenting a room. Air Wick is a highly respected and recognized brand known for providing innovative and user-friendly scenting options, and this commercial only consolidates that fact.
Overall, Air Wick TV Spot, 'The Modern Way: Upgrade,' is a well-crafted and engaging advertisement that highlights the brand and its innovative product features. The ad's sequencing and production values are well-done, and the messaging resonates with their target audience — those looking for an easier and modern approach to scenting their homes.
Air Wick TV commercial - The Modern Way: Upgrade produced for Air Wick was first shown on television on March 19, 2023.
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