Overview of Lowe's Company Lowe's is an American retail company that specializes in home improvement products. The company was founded in 1946 in North Carolina, and has since grown to become one of t...
Lowe's, the home improvement retail giant launched a new TV spot titled 'Lowe's Knows: Lawn, Mulch, Paint' to showcase their expertise in providing quality products and services for improving outdoor landscapes. The TV spot featured a number of vignettes highlighting different areas of outdoor home improvement, such as lawn care, mulching, and painting.
The TV spot began with a shot of a beautiful, well-manicured lawn, with a voiceover saying, "A beautiful lawn is a thing of pride." The shot then cut to a Lowe's employee helping a customer select the perfect fertilizer to help achieve that great looking lawn. From there, the spot showcased various other products such as lawn mowers, seed, and sprinklers, all of which could be purchased at Lowe's stores.
The next vignette focused on mulching, with the tagline 'Lowe's Knows Mulch'. The focus shifted to an employee helping customers choose the right type of mulch for their garden beds. Lowe's prides itself on the variety of mulch materials they provide, so customers are sure to find the right one for their needs.
The final vignette of the spot highlighted Lowe's paint department, with the tagline 'Lowe's Knows Paint'. A Lowe's paint specialist was shown helping a customer convert a drab room to a more vibrant one using Lowe's high-quality paint.
The spot ended with the tagline 'Lowe's knows home improvement, inside and out'. The TV spot was well-received, as with all Lowe's TV spots, for clearly highlighting the company's expertise in their field and the breadth of products and services they offer. The spot encourages customers to shop at Lowe's for all of their outdoor home improvement needs.
Lowes TV commercial - Lowes Knows: Lawn, Mulch, Paint produced for Lowe's was first shown on television on May 14, 2023.
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