What the TurboTax TV commercial - More Than a Paycheck: Long, Hard Days is about.

In the TurboTax TV Spot, 'More Than a Paycheck: Long, Hard Days,' we are shown the struggles of everyday workers who work tirelessly to provide for their families. The ad touches on the sacrifices that people make every day to make ends meet and highlights the importance of taking care of oneself and one's family.

The ad begins by showing a man waking up early in the morning to go to work at a construction site where he will spend his entire day under the hot sun. He works hard, but at the end of the day, he is completely exhausted. Another worker, a single mother, works at a diner where she is constantly on her feet, serving customers and cleaning up after them. She too, works long hours, coming home at the end of the day with barely enough energy to take care of her children.

The ad then shifts to showing these workers using TurboTax to file their taxes. As they go through the process, TurboTax reminds them that they are more than just a paycheck and that they deserve to take care of themselves and their families. The message is a powerful one - that no matter how hard we work, we should always think about our future and take steps to secure it.

Throughout the ad, we see the struggles and sacrifices that these workers make, but we also see the hope that TurboTax gives them. Using TurboTax, they are able to take control of their finances and plan for their future, giving them a sense of security and peace of mind. The ad is a powerful reminder that we should never forget the importance of our hard work and that we should always plan ahead for a better tomorrow.

TurboTax TV commercial - More Than a Paycheck: Long, Hard Days produced for TurboTax was first shown on television on December 30, 2012.