What the Beneful Healthy Smile TV commercial - Play Close is about.

Title: Beneful Healthy Smile TV Spot: "Play Close"

Introduction:In this captivating and heartwarming TV spot, Beneful showcases their Healthy Smile dog food, an exceptional product designed to support your furry companion's dental health. The commercial, titled "Play Close," paints a vivid picture of playful moments between dogs and their owners, emphasizing the importance of dental care for dogs. Let's delve into the details of this endearing and informative advertisement.

Scene 1: The Opening ShotThe commercial opens with a vibrant scene, illustrating a picturesque park bathed in golden sunlight. A lively puppy, full of energy, takes center stage, eagerly wagging its tail as it jumps into the air, capturing the viewer's attention.

Scene 2: Connection and PlayfulnessAs the camera pans out, we see a young girl entering the frame. She radiates joy, happiness, and a deep connection with her four-legged friend. The girl tosses a brightly colored ball through the air, and the dog skillfully catches it in its mouth. Their bond is palpable, and it's evident that this duo shares countless moments of play and love.

Scene 3: A TwistSuddenly, the imagery shifts, and the playful atmosphere gives way to a more serious tone. The commercial takes a thoughtful approach to highlight an important aspect of pet care: oral health. Subtle but noticeable signs of dental problems start to appear. The dog appears less energetic and seems to be uncomfortable while eating.

Scene 4: Beneful Healthy SmileThe screen transitions to a close-up shot, focusing on a bowl filled with Beneful Healthy Smile dog food. The narrator's soothing voice explains how this meticulously crafted dog food formula is designed to promote good dental hygiene. The kibble's texture and shape help remove plaque and tartar buildup, which is crucial for maintaining healthy teeth and gums.

Scene 5: TransformationAs the commercial continues, we witness a transformation. The dog's vitality returns, and its playful spirit shines once more. The scene illustrates the positive impact of Beneful Healthy Smile on a dog's overall well-being. The girl and her furry friend resume their exuberant play, forging an unbreakable bond reinforced by good dental care.

Scene 6: Closing StatementThe commercial concludes with an inspiring statement urging viewers to prioritize their beloved companions' oral health by choosing Beneful Healthy Smile. As the screen fades to black, the message resonates deeply with pet owners who understand the importance of long-lasting oral care for the furry members of their family.

Closing thoughts:Beneful's "Play Close" TV spot masterfully combines elements of joy, love, and responsibility to communicate the significance of proper dental care for dogs. With stunning visuals, relatable characters, and a strong message, the advertisement not only captures attention but also educates and encourages pet owners to consider Beneful Healthy Smile as a reliable solution for their pet's dental needs. This commercial effectively reminds us all that a happy and healthy smile is not only a human privilege but also a treasure we should safeguard for our beloved canines.

Beneful Healthy Smile TV commercial - Play Close produced for Purina Beneful was first shown on television on July 21, 2013.