What the Fresh Step Outstretch TV commercial - Be More Like Your Cat: Do Less is about.

Int. Living Room - Day

A cozy living room fills the screen. Sunlight streams through large windows, illuminating the space. A cat, sleek and graceful, lounges on a plush armchair, lazily stretching out its paws. The camera zooms in on the content feline as the voiceover begins.

Voiceover (V.O)"Introducing Fresh Step Outstretch, the revolutionary new litter that encourages your inner cat."

The sound of soothing classical music fills the background. It's Edvard Grieg's "Morning Mood," a peaceful and gentle melody that perfectly complements the tranquil atmosphere.

The camera focuses on the cat's serene expression as it lifts its head lazily, one eye peering inquisitively at the camera.

Voiceover (V.O)"Be More Like Your Cat: Do Less."

The screen transitions to show different cat owners going about their hectic daily lives. A stressed-out woman carries a stack of files, a businessman frantically types on his laptop, and a parent struggles to balance household chores while tending to their children. The scenes depict the fast-paced, overwhelming nature of human life.

Voiceover (V.O)"We often find ourselves constantly on the go, caught up in the chaos of our modern world. But what if we could learn something valuable from our feline friends?"

As the camera pans back to the cat, it elegantly jumps off the chair and stretches its body gracefully, demonstrating its ability to find peace and relaxation amidst the chaos.

Voiceover (V.O)"Fresh Step Outstretch encourages you to embrace your inner cat, to find moments of calm in the storm. Just like your cat, you can do less and feel more."

The screen transitions once again, showing cat owners using Fresh Step Outstretch litter in their homes. Smiles emerge on their faces as they watch their cats frolic in their newfound environment. The litter's unique formulation, enriched with soothing lavender essential oil, creates an inviting space for cats to unwind and be themselves.

Voiceover (V.O)"With Fresh Step Outstretch, your home becomes their haven, and you can create an oasis of relaxation for both you and your feline companion."

The camera finally settles on a close-up shot of its packaging, displaying its elegant design and features, enticing viewers to give it a try.

Voiceover (V.O)"Fresh Step Outstretch: For the moments when you need to do less and simply be more. Embrace your inner cat."

The screen fades to black with the Fresh Step Outstretch logo and contact information, leaving viewers inspired to find their own moments of calm amidst life's chaos.

As Edvard Grieg's tranquil composition fades out, the TV spot achieves its goal: to invite cat owners to take a step back, follow their feline friends' example, and experience the restorative power of doing less.

Fresh Step Outstretch TV commercial - Be More Like Your Cat: Do Less produced for Fresh Step was first shown on television on December 26, 2022.