What the Corona Extra TV commercial - Time is about.

Title: Corona Extra TV Spot, 'Time' Featuring Jon Gruden

Introduction:

In the fast-paced world we live in, finding moments to slow down and truly appreciate life can be a challenge. For this reason, Corona Extra, a popular beer brand, released a captivating television spot titled "Time." This ad features the legendary football coach Jon Gruden and captures the essence of taking a pause and savoring the simple joys in life. With a mix of breathtaking visuals, infectious energy, and a touch of nostalgia, Corona Extra reminds us to make time for what truly matters.

Plot Summary:

The TV spot opens with shots of a bustling city, streets alive with people rushing from one place to another. As the camera pans out, we find ourselves in the office of Jon Gruden, one of the most revered football coaches of all time. He is known for his intensity, dedication, and love for the game. However, in this spot, we see a different side of Gruden.

Gruden is seen sitting at his desk, surrounded by football memorabilia. He looks exhausted and overwhelmed, consumed by the demands of his high-pressure profession. Suddenly, a familiar voice interrupts his thoughts, urging him to take a break and find his center. It's the voice of his younger self, offering a gentle reminder about the importance of time.

As Gruden begins to reminisce about his earlier days, the commercial takes us on a journey through time. We witness his humble beginnings as a young football enthusiast, playing with friends at a local park. The scenes are filled with laughter, camaraderie, and a sheer love for the game. The contrast between the simplicity of those moments and Gruden's current reality is striking.

The TV spot seamlessly transitions between past and present, contrasting the fast-paced, hectic nature of Gruden's professional life with the free-spirited, carefree moments of his youth. This visual juxtaposition serves as a powerful reminder that amidst the chaos, there is a need to find balance and appreciate life's simple pleasures.

The ad reaches its crescendo when Gruden decides to step away from his desk and venture outside. He emerges onto a sandy beach, where time seems to stand still. With a Corona Extra in hand, he joins a group of friends engaged in a friendly game of beach volleyball. The scene is a beautiful portrayal of the quintessential Corona experience - relaxed, joyful, and full of bonding moments.

As Gruden basks in the sun, surrounded by positive energy and laughter, he embraces the full realization that taking time off from the pressures of life is essential for personal well-being. The ad ends with the tagline, "Find your time. Find your beach."

Conclusion:

Corona Extra's TV spot, "Time" featuring Jon Gruden, beautifully encapsulates the brand's message of embracing moments of relaxation and connection in the midst of our busy lives. It reminds us that finding time for ourselves is crucial for overall happiness and well-being. Through its stunning visuals and the relatable journey of a renowned football coach, Corona Extra encourages us all to make time for what truly matters and find our own personal beach.

Corona Extra TV commercial - Time produced for Corona Extra was first shown on television on September 29, 2013.