What the Tide TV commercial - Not Just Colors is about.
Tide's latest television commercial, titled 'Not Just Colors,' is an ode to diversity and inclusion. The spot features various people of different ethnicities and races wearing clothes stained with various substances such as chocolate, coffee, and grass.
As the ad begins, Tide takes us on a journey of how color inevitably influences the way we perceive ourselves and others. But as the people in the commercial do their laundry using Tide detergent, they all see themselves as more than just the stains on their clothes. The ad moves on to show how Tide not only removes stains but also removes the cultural barriers that exist between people.
The message of the commercial is that Tide is not just a detergent that cleans clothes, but it also promotes inclusivity and acceptance of all people, regardless of their ethnicity or background. The ad uses the concept of laundry to drive home the message that Tide is more than just a laundry detergent; it is a force that brings people together.
In addition to its message of diversity and inclusion, the commercial also highlights Tide's ability to remove even the toughest of stains. The ad serves as a reminder that Tide is a reliable brand that can tackle even the most daunting laundry challenges.
Overall, Tide's 'Not Just Colors' TV spot is a beautiful tribute to diversity, acceptance, and inclusion, and it's a powerful reminder that we're all more than just the stains on our clothes.
Tide TV commercial - Not Just Colors produced for
Tide
was first shown on television on September 6, 2012.
Frequently Asked Questions about tide tv spot, 'not just colors'
comedian Kumail Nanjiani
' In the new ad, actor and comedian Kumail Nanjiani, known for his role in Marvel's Eternals, walks viewers through several viral moments, which include a peanut-butter-covered baby and a Sonic employee who drops blue slush into a customer's car.
Easy and convenient to use. These detergent pacs don't contain oxygen bleach and are great for washing colored loads. Tide PODS® should be placed on the bottom of the drum with the wash load on top.
Stain and odor fighting power
Surfactants: These are the core stain removers in Tide detergents. They remove anything greasy from fabrics, and they work well on stains and food residues. Surfactants break up stains and disperse dirt that otherwise wouldn't dissolve in water.
Tide Pods Detergent
you put bleach in the bleach section of your top loader. And the pod just goes directly in the washer.
D'arcy Masius Benton and Bowles
The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.
Neely has been cast in over twenty national commercials, most notably as goth daughter Debbie in Pepcid's The Burns Family campaign alongside Richard Riehle and as the bubbly Tide Pods Waitress, which ran in the U.S. and Canada from 2015 to 2019.
Detergent for Bright Colors
- Studio by Tide Darks & Colors Liquid Laundry Detergent. Star Star Star Star Star (150) Keeps your favorite clothes looking newer, longer.
- Tide Brights + Whites Rescue™ Star Star Star Star Star (434)
- Tide PODS® Laundry Detergent Original Scent. Star Star Star Star Star (4617)
Today, it features a patented three-chamber design that separates detergent (the green compartment), stain remover (white) and whitener (blue). P&G did not say why it changed the colors. Even Tide Pods packaging was distinct.
Procter & Gamble
Tide is an American brand of laundry detergent manufactured and marketed by Procter & Gamble. Introduced in 1946, it is the highest-selling detergent brand in the world, with an estimated 14.3 percent of the global market.
Best for Tough Stains and Hard Water
In fact, in our ratings, 12 Tide detergents (liquids and pods/packs) offer near top-level efficiency in hard water. Hard water contains high levels of calcium and magnesium that can leave residue on your clothes and mineral deposits inside your washing machine.
In the long run, bleach can completely ruin your colored clothes. Apart from ruining clothing, the main concern regarding bleach is that it has harmful effects on your health as well the environment. Inhaling bleach damages the skin, lungs and organs.
TIDE Media Limited, trading as the Tide Content Company, tells stories for brands big and small. We are a visual content creation company, looking after all aspects of your marketing and PR needs.