What the Fresh Step Clean Paws TV commercial - Cat on Glass is about.

The Fresh Step Clean Paws TV Spot, 'Cat on Glass' is a clever and visually stunning commercial that showcases the powerful cleaning capabilities of the Fresh Step Clean Paws litter.

The ad opens with a close-up shot of a cat's paw stepping on a thin layer of litter on top of a glass surface. As the cat moves around, we can see how the litter forms clumps around its paws, proving how effective it is at cat waste management.

Then, the camera pulls back to a wide-angle shot, and we see that the glass surface is in fact part of a large skyscraper in a bustling city. The cat continues to walk across the glass, leaving behind a trail of perfectly formed litter clumps. We see commuters and residents stopping in their tracks to watch the cat's performance in awe.

The commercial ends with the cat confidently strutting away, leaving the glass surface behind perfectly clean and spotless, thanks to the Fresh Step Clean Paws litter.

This commercial effectively conveys the message that Fresh Step Clean Paws litter is not only great at eliminating odors and litter tracking but also maintains it clean and tidy to the point that it could even be used on surfaces like a glass floor in busy urban settings.

Fresh Step Clean Paws TV commercial - Cat on Glass produced for Fresh Step was first shown on television on September 11, 2018.