Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is widely recognized as one of the world's largest automobile manufacturers. The company was founded by Kiichiro Toyod...
The Toyota Time Sales Event TV spot titled 'Great Memory' is an engaging and heartwarming advertisement that showcases the emotional connection between a father and his son. The ad features a middle-aged man driving his Toyota while remembering his childhood memories of driving in his father's car.
The ad starts with the father and son in their car together, enjoying their time together. As they drive, the father starts reminiscing about his own father and remembers his first time driving with him. As he shares his memory with his son, we see flashbacks of him driving in his father's car as a child. The ad takes us through a series of images that show the father and son bonding over their love for driving, which highlights the emotional connection Toyota cars can help build among families.
The ad is set to a beautiful musical score that evokes feelings of nostalgia and sentimentality. The visuals are well-crafted, and the transitions from the father-son present day scene to the flashbacks are seamless.
As the ad reaches its conclusion, we see the father and son finally pulling up to a Toyota dealership, where the Toyota Time Sales Event is taking place. This emphasizes that Toyota is not only selling cars but also unforgettable memories. The tagline, "Toyota Times Sales Event, get great deals and make even greater memories," is displayed at the end of the ad, which effectively communicates Toyota's value proposition.
Overall, the Toyota Time Sales Event TV spot titled 'Great Memory' is a captivating and emotional advertisement that aims to create stronger bonds among families by showcasing the memories that can be made in a Toyota car. It is a great example of how brands can touch the hearts of their customers while promoting their products.
Toyota Time Sales Event TV commercial - Great Memory produced for Toyota was first shown on television on May 4, 2013.
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