What the GoPro TV commercial - Finish Strong is about.

The GoPro TV spot, 'Finish Strong' Featuring Jon Gruden is an inspiring ad that highlights the power of perseverance and determination.

The ad opens with Jon Gruden, the former NFL coach and current ESPN analyst, delivering a motivational speech about the importance of finishing strong. He emphasizes that in life, just like in sports, finishing strong is everything.

As Gruden speaks, we see a series of exhilarating GoPro footage of athletes giving it their all, including a surfer shredding a massive wave, a skier tackling a steep mountain range, and a BMX rider executing a jaw-dropping stunt.

The ad then shifts to highlight the personal stories of a diverse group of athletes, including a young female snowboarder who overcame a life-threatening illness, a professional skateboarder who had to overcome injury, and a runner who overcame adversity and homelessness to pursue her passion for sport.

What makes this TV spot so compelling is the way it weaves together the power of human determination with the awe-inspiring footage captured by GoPro cameras. It's a stirring tribute to the willpower and resilience of athletes and serves as a reminder that with hard work and perseverance, anyone can finish strong.

In the end, the message of the ad is clear: no matter what challenges you face, no matter what adversity you encounter, keep pushing forward and finish strong. It's a powerful and inspiring message that is sure to resonate with audiences of all ages and backgrounds.

GoPro TV commercial - Finish Strong produced for GoPro was first shown on television on December 19, 2014.