What the Diurex TV commercial - Going Out is about.

Diurex's TV Spot titled 'Going Out' is a commercial aimed at women who may feel self-conscious about bloating and retaining water when they go out. The commercial starts with a woman trying on different outfits in her apartment while looking at herself in the mirror. She expresses frustration at not feeling comfortable in any of the clothes she tries on.

The commercial then shows the woman getting ready to go out, trying on dresses and jeans, and looking anxiously at her belly in the mirror. The tension in the commercial builds as the woman continues to struggle with her appearance. However, the tone shifts when she opens her medicine cabinet and takes out Diurex.

The music in the commercial changes as the woman takes the Diurex, and the camera follows her confidently getting dressed and putting on makeup. The commercial shows her going out with friends, laughing and dancing with confidence. The final shot of the commercial shows the woman looking at herself in the mirror with a smile on her face, as the voiceover states, "Diurex, get ready to feel like yourself again."

The commercial is effective in communicating the benefits of Diurex in a relatable way. It recognizes that women may feel self-conscious about their bodies and makes them feel like Diurex can be a solution to their concerns. The campaign portrays Diurex as easy to use and promises results in helping women feel more confident. The ad aims to build an emotional connection with the audience by depicting women as who they are, just with the added confidence that Diurex provides. Overall, the commercial's message is that every woman deserves to feel her best, and Diurex can help achieve that.

Diurex TV commercial - Going Out produced for Diurex was first shown on television on April 6, 2014.