Aspercreme is a well-known company that specializes in providing relief from aches and pains. With a focus on creating products that target joint and muscle discomfort, Aspercreme has become a trusted...
Aspercreme's latest TV spot features the soothing power of lavender, combined with the pain-relieving properties of the popular topical pain relief cream. Set to the classic rock tune "Love Hurts" by Nazareth, the ad highlights people doing what they love, from running to gardening to playing guitar on stage.
The spot showcases the diverse range of people who use Aspercreme to keep doing the things they love, without the hindrance of pain. A woman jogging through a park with her dog, a man tending to his garden, a guitar player performing in front of an excited crowd, all of them benefiting from the pain-relieving qualities of Aspercreme.
Throughout the advertisement, calming images of lavender fields are shown, emphasizing the soothing qualities of the plant. The combination of Aspercreme's active ingredients and lavender provides fast-acting joint and muscle pain relief while providing a calming, relaxing scent.
The use of Nazareth's "Love Hurts" adds an emotional component to the commercial, reinforcing the message that pain can hinder us from doing what we love, but Aspercreme can help us overcome that hurdle.
Overall, the Aspercreme TV spot effectively communicates the message that pain relief and doing what we love are not mutually exclusive, and that Aspercreme is there to help us continue doing the things we love.
Aspercreme TV commercial - Doing What We Love: Lavender produced for Aspercreme was first shown on television on May 25, 2020.
Overview"Love Hurts" is a song that was originally written by American songwriter Boudleaux Bryant in 1960. It has been covered by numerous artists over the years, but it is most famous for the version recorded by Scottish hard rock band Nazareth in 1974.
Nazareth's VersionNazareth's version of "Love Hurts" was released on their 1975 album "Hair of the Dog" and became a massive hit , reaching the top 10 in several countries including the United States, Canada, and the United Kingdom. The song features lead vocals by Dan McCafferty, who co-founded the band in 1968.
History"Love Hurts" was originally recorded by the Everly Brothers in 1960, but it was not a commercial success at the time. Over the years, it has been covered by many artists including Roy Orbison, Cher, and Gram Parsons. It was Nazareth's version, however, that brought the song to international fame.
LyricsThe lyrics of "Love Hurts" describe the pain and heartache that can come with love. The singer catalogs a number of the terrible things love can do to you , if you are not careful. The chorus repeats the phrase "Love hurts, love scars, love wounds, and marks any heart, not tough or strong enough to take a lot of pain, take a lot of pain."
Legacy"Love Hurts" has become an enduring classic and is still played on radio stations around the world. It has been covered by many artists over the years and has appeared in several movies and TV shows. Dan McCafferty, the lead singer of Nazareth, passed away in 2022, but his powerful vocal performance on "Love Hurts" continues to be remembered and celebrated by fans of the song.
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Terri & Sandy is an award-winning advertising agency based in New York City. The company was founded by Terri Meyer and Sandy Greenberg, two former BBDO executives who combined their passion, experien...