Tide is an American brand of laundry detergent that is manufactured and marketed by Procter & Gamble ). It was introduced in 1946 and has since become one of the highest-selling detergent brands in th...
The Tide TV spot, 'Turn to Cold: Mythbusters' features Kari Byron and Tory Belleci, two popular hosts from the show Mythbusters. The commercial begins with Kari and Tory using warm water to wash a red-stained shirt, which only spreads the stain further. They discuss the myth that hot water cleans better than cold, which leads them to conduct an experiment with Tide detergent.
The experiment involves three identical white shirts, each stained with the same amount of red wine. Kari and Tory use hot water to wash the first shirt, warm water for the second, and cold water for the third. To their surprise, the shirt washed with cold water comes out looking the cleanest. Tide's cleaning power is highlighted, as it is able to remove even tough stains with cold water.
The commercial emphasizes that turning to cold water when doing laundry not only saves energy but also cleans clothes just as effectively. Kari and Tory end the commercial by urging viewers to turn to cold water and switch to Tide.
Overall, this commercial effectively utilizes the credibility and familiarity of Mythbusters hosts to promote Tide's cleaning power and the benefits of using cold water when doing laundry.
Tide TV commercial - Turn to Cold: Mythbusters produced for Tide was first shown on television on March 21, 2023.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...
Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...