What the Rocket Mortgage TV commercial - Lingo Ft. Keegan-Michael Key is about.

In the Rocket Mortgage TV spot "Lingo," actor and comedian Keegan-Michael Key brings his trademark humor to the world of mortgage lending. The commercial opens with Key standing in front of a group of homebuyers, explaining the complexities of buying a home.

He introduces the concept of "translation," comparing the obtuse language of mortgage lending to a foreign language that needs to be decoded. As Key speaks, the homebuyers look increasingly confused and exasperated.

Cue Rocket Mortgage, which Key describes as "the simple, online way to get a mortgage." With Rocket Mortgage, he says, "you can understand the process and get approved in as few as 8 minutes."

The commercial then cuts to a scene of Key effortlessly navigating Rocket Mortgage's online platform, clicking through options with ease. He explains that Rocket Mortgage uses plain language and intuitive design to make the mortgage process as straightforward as possible.

Throughout the spot, Key's charisma and comedic timing keep the tone light and entertaining, making the potentially daunting prospect of getting a mortgage seem more approachable. The message is clear: Rocket Mortgage is the hassle-free option for anyone looking to buy a home.

Rocket Mortgage TV commercial - Lingo Ft. Keegan-Michael Key produced for Rocket Mortgage was first shown on television on April 1, 2018.