What the Activia TV commercial - Irregularity is about.
Activia is a well-known brand that offers yogurt products designed to improve digestive health. In their TV spot titled 'Irregularity', the brand teamed up with veteran Hollywood actress Jamie Lee Curtis to promote their yogurt and its health benefits.
The film opens with Jamie Lee Curtis sitting in a director's chair, looking directly at the camera. Sporting a simple outfit, her warm and friendly smile immediately catches the viewer's attention. She begins to speak directly to the audience and discusses her personal experiences with gastrointestinal issues, specifically irregularity.
The actress shares how she has struggled with digestive problems for years, but ever since she started eating Activia yogurt, her digestive health has significantly improved. She credits Activia for helping her feel great and stay energized all day long, ensuring she never misses a day on set.
As Jamie speaks, the film showcases shots of fresh fruits and yogurt, further emphasizing the natural and healthy aspects of the product. The ad concludes with Jamie Lee Curtis presenting a spoonful of Activia yogurt, inviting viewers to try it and make a positive change in their own digestive health.
This TV spot is a great example of how brands can partner with celebrities to promote their products, while still conveying a genuine message to the audience. By having Jamie Lee Curtis share her personal story and the benefits of Activia yogurt, the brand was able to connect with customers on an emotional level, emphasizing the importance of good digestive health. The commercial was a hit and has become widely popular in the market, making Activia a well-known leader in the yogurt industry.
Activia TV commercial - Irregularity produced for
Dannon Activia
was first shown on television on August 20, 2012.
Frequently Asked Questions about activia tv spot, 'irregularity' featuring jamie lee curtis
But Curtis said she struggled with being away from her husband, screenwriter Christopher Guest, and their daughters Ruby, 25, and Annie, 24. "It's the reason that I sold yogurt that makes you s--- for seven years," Curtis revealed.
(2009) Appeared in commercials for Dannon "Activia" yogurt. (May 30, 1985) Guest on "Live on Five". (October 2014) Narrated a Star of the Month featurette on Turner Classic Movies about her mother, Janet Leigh.
' The “Halloween” star is referring to the commercials she did for the yogurt brand Activia, a probiotic yogurt that “supports gut health.” Curtis did the commercials for seven years - and “Saturday Night Live” even did a spoof of one of her ads.
The new endorsers - Laila Ali, a retired boxer and a daughter of Muhammad Ali; the singer and actress Reba McEntire; and Dr. Travis Stork, a former “Bachelor” who is now a host of “The Doctors” - are also introducing a new theme for Activia advertising: “Activia tummies.
Two double-blind, randomized, placebo-controlled studies show that Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.
ACTIVIA, a unique fermented dairy product
Most yogurts only contain two ferments. Activia is different. It contains a unique mix of no less than five ferments, including its exclusive Bifidus, all carefully selected by Danone scientists. Not only that, but Activia takes longer to make than a classic yoghurt.
Jamie Lee Curtis came clean about why she spent seven years of her life making commercials for the yogurt brand that helps you keep regular, Activia.
Danone has relaunched its Activia brand with new packaging and recipe reformulations after a previous shake-up failed to “deliver the brand's turnaround”.
The $35 million US Activia® settlement is the largest-ever for a lawsuit alleging false advertising of a food product. In September 2009, Dannon settled a massive consumer class action suit in the US challenging that ads for certain brands of its yogurt overstate their claimed health benefits.
Packed with billions of live and active cultures, Activia may help reduce the frequency of minor digestive discomfort when consumed twice a day for two weeks as part of a balanced diet and a healthy lifestyle. Minor digestive discomfort includes bloating, gas, abdominal discomfort, and rumbling.
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There have been no adverse effects or side effects reported in the studies we have done on Activia when 1 to 3 containers are eaten per day as part of a balanced diet and healthy lifestyle. However, the Activia benefit is associated with regular consumption and ceases 2-3 weeks after discontinuation of consumption.