Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...
Reese's Peanut Butter Egg TV Spot, titled "Easter: In Plain Sight" is an imaginative commercial that highlights the iconic chocolate and peanut butter egg-shaped candy from Reese's during the Easter season. The ad features a creative storyline that showcases the candy as almost being too good to hide, but yet it's hiding in plain sight.
The commercial starts with a couple, dressed in Easter attire, hiding eggs for an Easter egg hunt. They place Reese's Peanut Butter Eggs among the other eggs in the grass, bushes, and trees. As the eager children appear on the scene and start hunting for the eggs, they seem to overlook the Reese's Eggs, totally unaware of their presence, although they're hiding in plain sight.
As the camera focuses on the children's faces, who seem to be puzzled by this development, an announcer's voice-over explains that Reese's Peanut Butter Eggs are too good to hide and easily found, thanks to their unmistakable egg shape. The ad then cuts to a brightly colored Easter basket overflowing with Reese's Peanut Butter Eggs and the iconic catchphrase, "Not Sorry."
The ad is designed to be fun, playful, and appeal to adults and children alike. It's a humorous take on the traditional Easter egg hunt, with Reese's Peanut Butter Eggs playing the role of the elusive prize. The commercial is well-crafted, with colorful scenes and playful music that perfectly complement the tone of the ad.
In conclusion, the Reese's Peanut Butter Egg TV Spot, titled "Easter: In Plain Sight" is an imaginative and creative ad that perfectly showcases the iconic Easter treat. It's a playful and fun commercial that appeals to both adults and children and delivers its message effectively, all while being respectful and appropriate.
Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight produced for Reese's was first shown on television on February 14, 2019.
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