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Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight
Reese's

Reese's is a well-known company that produces delicious and popular confectionery treats, with their signature product being the Reese's Peanut Butter Cups. Started by Harry Burnett Reese in 1923 as t...

What the Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight is about.

Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight

Reese's Peanut Butter Egg TV Spot, titled "Easter: In Plain Sight" is an imaginative commercial that highlights the iconic chocolate and peanut butter egg-shaped candy from Reese's during the Easter season. The ad features a creative storyline that showcases the candy as almost being too good to hide, but yet it's hiding in plain sight.

The commercial starts with a couple, dressed in Easter attire, hiding eggs for an Easter egg hunt. They place Reese's Peanut Butter Eggs among the other eggs in the grass, bushes, and trees. As the eager children appear on the scene and start hunting for the eggs, they seem to overlook the Reese's Eggs, totally unaware of their presence, although they're hiding in plain sight.

As the camera focuses on the children's faces, who seem to be puzzled by this development, an announcer's voice-over explains that Reese's Peanut Butter Eggs are too good to hide and easily found, thanks to their unmistakable egg shape. The ad then cuts to a brightly colored Easter basket overflowing with Reese's Peanut Butter Eggs and the iconic catchphrase, "Not Sorry."

The ad is designed to be fun, playful, and appeal to adults and children alike. It's a humorous take on the traditional Easter egg hunt, with Reese's Peanut Butter Eggs playing the role of the elusive prize. The commercial is well-crafted, with colorful scenes and playful music that perfectly complement the tone of the ad.

In conclusion, the Reese's Peanut Butter Egg TV Spot, titled "Easter: In Plain Sight" is an imaginative and creative ad that perfectly showcases the iconic Easter treat. It's a playful and fun commercial that appeals to both adults and children and delivers its message effectively, all while being respectful and appropriate.

Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight produced for Reese's was first shown on television on February 14, 2019.

Frequently Asked Questions about reese's peanut butter egg tv spot, 'easter: in plain sight'

General Information

Brand‎Reese's
Chocolate type‎Milk
Flavour‎Peanut Butter, Chocolate
Unit count‎232 gram
Size‎232 g (Pack of 1)

So we launched with a new tagline and mantra: “Not Sorry.” An self-aware, acknowledgement that we're not sorry that we're about to make you want a Reese's. We're not sorry we know exactly what we're doing. We're not sorry we're better than any other candy…

Reese's Milk Chocolate Peanut Butter Eggs: Milk Chocolate (Sugar, Cocoa Butter, Chocolate, Skim Milk, Milk Fat, Lactose, Lecithin (Soy), PGPR), Peanuts, Sugar, Dextrose, Salt, TBHQ & Citric Acid (to Maintain Freshness).

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

Reese's Peanut Butter Cups are an American candy by The Hershey Company consisting of a peanut butter cup encased in chocolate. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey.

MILK CHOCOLATE (SUGAR, COCOA BUTTER, CHOCOLATE, SKIM MILK, MILK FAT, LACTOSE, LECITHIN (SOY), PGPR), PEANUTS, SUGAR, DEXTROSE, CONTAINS 2% OR LESS OF: VEGETABLE OIL (PALM OIL, SHEA OIL, SUNFLOWER OIL, PALM KERNEL OIL, &/OR SAFFLOWER OIL), HYDROGENATED VEGETABLE OIL (PALM KERNEL OIL, PALM OIL), SALT, PGPR, TBHQ & CITRIC ...

Reese's includes the overall top-selling confection item - the Reese's Peanut Butter Cups King Size - as well as six of the top 20 chocolate/non-chocolate items.

11 Delicious Facts About Reese's

  • REESE'S FIRST CRACK AT THE CANDY BUSINESS WAS A FLOP.
  • REESE'S NEXT CANDY COMPANY STARTED IN HIS BASEMENT.
  • THE BIG BREAKTHROUGH CAME IN 1928.
  • THE PEANUT BUTTER CUP BECAME A BREAKOUT STAR.
  • WORLD WAR II LED TO REESE DOUBLING DOWN ON THE PEANUT BUTTER CUPS.

There are a couple of reasons. First. The milk chocolate versus peanut butter ratio is different. The have even less sweet milk chocolate than regular Reese's peanut butter cups so you taste more of the peanut butter.

Reese's eggs and Reese's cups differ in size, shape, and peanut butter-to-chocolate ratio. According to Mashable, the shape of the peanut butter-filled vessel also plays a significant role in the dessert experience.

8 Things You Probably Didn't Know About Reese's

  • Harry Burnett Reese's First Attempt in the Candy Business was a Total Fail.
  • Reese's Second (and Wildly More Successful) Shot at the Candy Business Began in His Basement.
  • You Can Purchase Half-Pound Reese's Cups.
  • E.T. Was Supposed to be Eating M&Ms, Not Reese's Pieces.

In 1969, only six years after the Reese/Hershey merger, Reese's Peanut Butter Cups became The Hershey Company's top seller.

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Actors who starred in Reese's Peanut Butter Egg TV Spot, 'Easter: In Plain Sight'

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Agenices

Agenices of the Reese's Peanut Butter Egg TV Spot, 'Easter: In Plain Sight'

Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight
Anomaly

Anomaly is a global creative agency that was founded in 2004 by Carl Johnson, Jason DeLand, and Richard Mulder. With offices in New York, Los Angeles, London, Amsterdam, Berlin, and Shanghai, the agen...

Reeses Peanut Butter Egg TV commercial - Easter: In Plain Sight
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

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Reese's Peanut Butter Egg
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