This stemmed from observation of the prevailing products in the market and their consumer response. Hershey's strategy thereby became two-pronged; create a unique, signature milk chocolate and produce in large quantities with low prices to reach most consumers.

Hershey introduced the soon-to-be iconic milk chocolate bar in 1900. Chocolate was a treat once reserved for the wealthy, but Mr. Hershey sought to make his candy an affordable treat for anyone to enjoy. While milk chocolate set the bar, the innovations never stopped.

1894, Derry Township, Pennsylvania, United StatesThe Hershey Company / Founded Milton Hershey's love for confection started at a young age and flourished when he established The Hershey Chocolate Company in 1894. By 1900, we sold our very first candy bar. Today, our portfolio of brands has expanded beyond the beloved and iconic HERSHEY'S Milk Chocolate Bar.

Yes! Our history in the town goes back more than 100 years, and we are committed to continue making the world's best chocolate products right here in Hershey, Pennsylvania. In fact, the company has created one of the world's largest, most advanced chocolate facilities in Hershey.

Hershey's Milk Chocolate, in its brown-and-silver wrapper, was perhaps the best-known American candy bar of the 20th century. Company headquarters are in Hershey, Pennsylvania. The Hershey Company traces its origins to the 1880s, when Milton S. Hershey founded the Lancaster Caramel Company in Lancaster, Pennsylvania.

Hershey has a leading (and growing) share of the U.S. chocolate market; its portfolio of brands is more popular among Americans than any other company's brands. This enables it to charge higher prices than competitors, which in turn enables it to earn high returns on invested capital. Hershey is not untouchable.

Milton Hershey's love for confection started at a young age and flourished when he established The Hershey Chocolate Company in 1894. By 1900, we sold our very first candy bar. Today, our portfolio of brands has expanded beyond the beloved and iconic HERSHEY'S Milk Chocolate Bar.

Excited by the potential of milk chocolate, which at that time was a Swiss luxury product, Milton Hershey determined to develop a formula for milk chocolate and market and sell it to the American public. Through trial and error he created his own formula for milk chocolate.

The Hershey Company traces its origins to the 1880s, when Milton S. Hershey founded the Lancaster Caramel Company in Lancaster, Pennsylvania. After seeing German-made chocolate-processing machinery at the World's Columbian Exposition of 1893 in Chicago, Hershey decided to go into the chocolate business.

For many Americans, the name "Hershey" means chocolate. The man who started it all, Milton S. Hershey, was a great humanitarian and philanthropist. In 1905, Milton Hershey built his famous chocolate company in the town known today as Hershey.

Hershey, which is celebrating its 125th anniversary in 2019, has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including iconic brand names as Hershey's, Reese's, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop and Pirate's Booty. It has yet to conquer Europe, however.

American The Hershey Company, often called just Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world.