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Advertisers of the Hershey's TV Spot, 'Lane's Story'

Hersheys TV commercial - Lanes Story
Hershey's

Title: "The Sweet Success Story of Hershey's: A Taste that Transcends Generations"Introduction:From its humble beginnings in Hershey, Pennsylvania, Hershey's has evolved into one of the most iconic an...

What the Hersheys TV commercial - Lanes Story is about.

Hersheys TV commercial - Lanes Story

"Hershey's TV Spot, 'Lane's Story' is a heartwarming and emotional advertisement that takes viewers on a journey of love, passion, and the power of storytelling. Set in a quaint little town, the commercial unfolds as Lane, a young aspiring filmmaker, discovers an old film projector in his grandparents' attic.

Intrigued by this vintage piece of equipment, Lane begins to explore the projector and stumbles upon a hidden reel of film. With curiosity sparking in his eyes, Lane dusts off the reel and carefully threads it through the projector. As he switches it on, the room is filled with the soft flickering light of the ancient device.

To his astonishment, the film starts playing, projecting scenes of his grandparents' love story, beautifully captured over the years. Lane becomes captivated by the enchanting tale of their romance and the heartfelt moments they shared. Through black and white images, he witnesses their first date, their laughter-filled adventures, and the trials they faced together.

As Lane immerses himself in the story, he realizes that love is not just a fleeting emotion but a legacy worth preserving. Inspired by his grandparents' love, he decides to share their story with the world, using his own passion for filmmaking.

The commercial continues to evoke a sense of nostalgia as Lane gathers the townsfolk and sets up an outdoor movie screening. Friends, neighbors, and even strangers gather to witness the beauty of love portrayed on the big screen. The aroma of freshly made Hershey's chocolate fills the air, making the moment even more magical.

As the film begins to play, Lane's storytelling skills shine through, and the audience is transported back to a time when love was simpler, yet so powerful. The screen flickers with images of Lane's grandparents, their hands interlocked, and their eyes filled with an enduring love that never faded.

Throughout the TV spot, Hershey's subtly weaves in the emotional connection between love, family, and their iconic chocolate. As Lane's film unfolds, the message becomes clear - just as love is timeless, so is the joy of savoring a Hershey's chocolate bar.

The TV spot ends on an uplifting note, with Lane's community coming together to applaud his cinematic tribute to his grandparents' love story. The camera zooms in on Lane's face, filled with a sense of fulfillment and purpose. He has not only preserved his family's history but ignited a spark in himself and others to cherish the power of love.

'Hershey's TV Spot, '

Hersheys TV commercial - Lanes Story produced for Hershey's was first shown on television on April 16, 2023.

Frequently Asked Questions about hershey's tv spot, 'lane's story'

Lane Hartzel is now an official chocolate taste tester for Hershey's.It started with a school career day project. Lane's parents didn't know what their son could pick since he's non-verbal and non-mobile. His teachers suggested a chocolate critic. Hershey quickly reached out after hearing about it on social media.

Hershey's is making a young Northern Kentucky boy's dream job a reality. Second grader Lane Hartzel has cerebral palsy. His parents said he is non-verbal and non-mobile. Last year, Hartzel's school hosted career day, and his school suggested a few jobs for him.

The SHE at the Center of Hershey's The Hershey Company proudly supports organizations that empower and honor women and girls, including Girls on the Run, a nonprofit that helped create HERSHEY'S SHE Bar packaging with 200+ empowering adjectives.

Hershey put a trans woman on a candy bar, sparking boycott calls - MarketWatch.

Lebbie Lebkicher Milton Hershey deeply trusted him and asked him to look after his mother and wife when he was out of town. He held many job titles but was most often introduced by Milton Hershey as “My good right hand.” Lebbie Lebkicher never married or had children and perhaps looked upon Milton Hershey as the son he never had.

tycoon Milton Hershey The Kiss was introduced in 1907. Now, more than a century later, most consumers would never imagine the little chocolate drops were created by someone other than candy tycoon Milton Hershey.

And when the story was passed along to The Hershey Company, the company responded with a special assembly for Hartzel and his schoolmates, as well as making his job as taste tester him an official one. The company also produced a video featuring Hartzel for a national ad campaign, which will debut April 17.

We are so happy to have Lane as our newest, Official Chocolate Taste Tester! Learn more about Lane and his story through the video below.

You've probably never noticed the hidden image in the Hershey's Kisses logo. The letter F. An envelope. It indicates the ability to send an email.

Milton Hershey borrowed a large sum of money from family to start his own candy business in 1876. He believed many people would visit Philadelphia during the anniversary of the American Revolution, so he based his company there. This new company, as well as a subsequent company he owned in New York City, failed.

Through trial and error he created his own formula for milk chocolate. In 1903 he began construction on what was to become the world's largest chocolate manufacturing plant. The facility, completed in 1905, was designed to manufacture chocolate using the latest mass production techniques.

The Hershey Co. is being sued for allegedly failing to disclose the presence of lead and cadmium in several of its dark chocolate bars.

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