Gillette is a well-known company that specializes in the manufacturing and distribution of grooming products, particularly razors and blades. The company was founded in 1901 by King C. Gillette and is...
The Gillette TV spot titled "ABC: Biggest Soccer Fan" is a creative and engaging advertisement that features Guillermo Rodriguez, a beloved personality on ABC's late-night talk show, Jimmy Kimmel Live!. The spot showcases the passion and enthusiasm that Guillermo has for soccer and how Gillette's innovative products help him maintain his impressive mustache and beard.
The TV spot begins with Guillermo preparing to settle down to watch a soccer game. As he is about to sit down, he notices that his facial hair is not properly groomed, which casts a shadow of doubt over his ability to root for his favorite team. In that moment, Gillette arrives and saves the day by providing him with high-quality grooming products that help him create a flawless look.
Throughout the ad, the viewer is treated to images of Guillermo's love for soccer, as he jumps up and down, cheers vigorously, and expresses his emotions in wild and uninhibited ways. The in-show integration is especially impressive, as it features a segment from Jimmy Kimmel Live! where Guillermo discusses his experience with Gillette's products.
The Gillette TV spot titled "ABC: Biggest Soccer Fan" ultimately offers a fun and energetic look at the power of dedication and passion. Guillermo serves as the perfect spokesperson, drawing the viewer in with his infectious personality and charming demeanor. Whether you're a fan of soccer, Guillermo, or simply high-quality grooming products, this TV spot is sure to appeal to a wide range of audiences.
Gillette TV commercial - ABC: Biggest Soccer Fan produced for Gillette was first shown on television on November 17, 2022.
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Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...