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Advertisers of the Red Bull TV Spot, 'Loros'

Red Bull TV commercial - Loros
Red Bull

Red Bull is a global energy drinks company that originated in Austria and was founded by Dietrich Mateschitz in 1987. The company is known for its iconic slogan "Red Bull gives you wings" and its exte...

What the Red Bull TV commercial - Loros is about.

Red Bull TV commercial - Loros

The Red Bull TV Spot 'Loros' is an incredibly captivating and visually stunning advertisement that showcases the brand's energy drink in a unique way. The commercial opens with a shot of a dense forest, where we see a group of colorful parrots (Loros, in Spanish) perched on a branch.

As the camera zooms in on the birds, we notice that there is something unusual about them - they're all wearing accessories that resemble microphone headsets. At this point, the audience is introduced to the central idea behind the commercial: these parrots have been trained to sing and dance to the music that they hear via their headsets, with the help of Red Bull.

The commercial then shows us the parrots in action. We see a series of quick cuts where the birds are shown flapping their wings in time with the music, moving their bodies rhythmically, and even doing synchronized flips in mid-air. The parrots' highly coordinated dance moves are impressive and almost unbelievable to watch.

The music playing in the background is a catchy, upbeat tune that perfectly complements the energetic and dynamic movements of the birds. As the commercial progresses, we are treated to more and more impressive shots of the parrots, allowing us to appreciate the beauty and grace of these creatures in full flight.

The commercial concludes with a shot of the Red Bull branding, along with the tagline 'Red Bull Gives You Wings', effectively reinforcing the brand's messaging and positioning the energy drink as the source of the parrots' impressive display of dancing and acrobatics.

Overall, the Red Bull TV Spot 'Loros' is a clever and entertaining advertisement that showcases the brand's product in a wholly unique way. The commercial's combination of stunning visuals, upbeat music, and highly coordinated dance moves make it a memorable and enjoyable experience for audiences.

Red Bull TV commercial - Loros produced for Red Bull was first shown on television on January 31, 2023.

Frequently Asked Questions about red bull tv spot, 'loros'

Sign up to track 102 nationally aired TV ad campaigns for Red Bull. In the past 30 days, Red Bull has had 5,175 airings and earned an airing rank of #162 with a spend ranking of #148 as compared to all other advertisers.

The ad's core message is that having a Red Bull will make you a new, better person. Rather than sitting around complaining, drinking a Red Bull energizes the parrots to get active and do their own thing.

Red Bull TV allows you to enjoy unrivaled access to sports events, esports, music festivals, films, videos, documentaries, and shows from locations that span the globe.

By consistently aligning itself with extreme sports, leveraging event sponsorship, content marketing, influencer partnerships, and employing innovative tactics like guerrilla marketing, Red Bull has created a compelling brand that resonates with its target audience.

The slogan “Red Bull Gives You Wings” is one of the most iconic slogans in the world. It was first introduced in 1987 and has been used consistently ever since. The slogan perfectly captures the essence of the brand – that Red Bull gives you the energy and confidence to take on any challenge.

Its slogan, "Red Bull Gives You Wings", is considered one of the most popular and memorable advertising slogans in the United States, ranking at 16 out of 25 with a 59.3% slogan recognition rate according to a study by advertising and market research firm Survata.

Red Bull TV is an online television channel owned by Red Bull GmbH. Programming content focuses on live events and shows related to sports, music, lifestyle, and culture.

free Anywhere. Download the Red Bull TV app now for free and enjoy unrivaled access to sports events, esports, music and dance videos, movies, clips, documentaries, and series.

Their values play a role in their content as well. They center around one core phrase “giving wings to people and ideas.” Everything that the Red Bull team communicates revolves around that tagline and its values. The ability to keep that communication consistent over the past 30 years has led to their success.

Red Bull contains the water-soluble B-group vitamins niacin, vitamin B6, vitamin B2 and vitamin B12. These B-group vitamins contribute to normal energy-yielding metabolism, such as the build-up and break-down of carbohydrates and proteins, and the reduction of tiredness and fatigue.

If you didn't know, the Red Bull symbol represents work ethic. A bull symbolizes strength, confidence, stability, and stamina. In some countries, the bull symbol can also symbolize fertility, farming, teamwork, and helpfulness. The two bulls also convey the effects of what happens after drinking the beverage.

Red Bull's marketing dominance You could argue that Red Bull promotes a high-energy lifestyle more than it's trying to sell cans of energy drinks. From its start they used the slogan ”Red Bull gives you wings”, insinuating higher performance after consumption. That idea gets backed up by the type of advertisement.

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Agenices

Agenices of the Red Bull TV Spot, 'Loros'

Red Bull TV commercial - Loros
Kastner & Partners

Kastner & Partners is a global advertising agency that was founded in 1983. The company has its headquarters located in Los Angeles, California, and operates in several other cities around the world,...

Red Bull TV commercial - Loros
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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Products Advertised

Red Bull
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