Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...
Old Spice TV Spot, 'Puzzled Always' is a humorous commercial that pokes fun at the stereotypical male persona of acting tough and strong, even in confusing or puzzling situations. The ad begins with a group of men standing in front of a jigsaw puzzle, trying to figure out how to solve it. One of the men, clearly lost in thought, asks if anyone's got any ideas. Suddenly, his thoughts are interrupted by the voice-over that tells the viewers that men are often puzzled in life, and that Old Spice is here to help them navigate through those tough moments.
The scene quickly cuts to the same group of men now appearing confident and successful, all thanks to Old Spice. The voice-over continues to joke about how men often act tough, even in puzzling situations, but that there's no need to pretend anymore when you've got a product like Old Spice. The commercial ends with a playful message that if Old Spice can help men navigate through puzzles, then imagine what it can do for their everyday challenges.
This Old Spice TV spot is a great example of the brand's tongue-in-cheek advertising approach. The ad effectively uses humor to challenge traditional gender expectations, and make a connection with the target audience. By taking a humorous approach, the brand is able to stand out in a crowded marketplace and reach an audience that may not have been receptive to traditional advertising tactics.
Overall, the "Puzzled Always" TV spot from Old Spice is a creative and entertaining take on challenging male stereotypes, all while promoting the benefits of using Old Spice products.
Old Spice TV commercial - Puzzled Always produced for Old Spice was first shown on television on July 8, 2018.
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