Burger King, founded in 1953, is a global fast-food chain that has become synonymous with high-quality burgers and flame-grilled goodness. With its signature flame-grilling method, Burger King stands...
The Burger King Impossible Whopper TV Spot, 'Impossible Taste Test' showcases the Impossible Whopper, a burger that looks, cooks, and tastes like a beef burger, but is completely plant-based. The ad features a blind taste test between the Impossible Whopper and the classic beef Whopper, with customers being surprised to learn that the Impossible Whopper is not made of beef.
The ad opens with a Burger King employee grilling a Whopper and an Impossible Whopper side by side, while customers try to guess which is which. One customer is surprised to learn that the burger she thought was beef was actually the plant-based Impossible Whopper. Another customer says that he would have never known the difference and is impressed with the taste and texture of the Impossible Whopper.
The ad ends with the tagline, "100% Whopper, 0% Beef," emphasizing that the Impossible Whopper is the same classic Whopper taste without the meat. The ad is targeted at customers who want the taste and experience of a classic Whopper, but prefer a plant-based option.
Overall, the Burger King Impossible Whopper TV Spot, 'Impossible Taste Test' is a clever and engaging ad that showcases the taste and appeal of the Impossible Whopper. The ad effectively highlights the similarities between the two burgers, while also emphasizing the benefits of choosing a plant-based option.
Burger King Impossible Whopper TV commercial - Impossible Taste Test produced for Burger King was first shown on television on April 2, 2019.
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