Tide is an American brand of laundry detergent that is manufactured and marketed by Procter & Gamble ). It was introduced in 1946 and has since become one of the highest-selling detergent brands in th...
The Tide TV spot that aired during the 2013 Super Bowl was a memorable and humorous ad featuring retired NFL quarterback Joe Montana.
The ad opens with a woman frantically doing laundry because, as she explains, “he” (presumably her husband) got his football jersey dirty again. In the midst of her laundry dilemma, Joe Montana suddenly appears in her laundry room, offering to help get the stains out with Tide detergent.
As Joe helps the woman with her laundry, they engage in a playful banter, with Joe jokingly suggesting he buys a few more jerseys to keep dirty and the woman responding with a playful eye roll.
The Tide ad is a clever play on the idea that football jerseys often get dirty during the course of a game and need to be washed. Featuring a football legend like Joe Montana and his propensity for getting jerseys dirty only adds to the humor of the ad, making it a memorable and enjoyable experience for viewers.
Overall, the Tide TV spot was a successful marketing campaign that effectively showcased the power of their product in removing tough stains while also engaging viewers with humor and a recognizable celebrity spokesperson.
Tide TV commercial - 2013 Super Bowl produced for Tide was first shown on television on February 2, 2013.
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