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Tide TV commercial - 2013 Super Bowl
Tide

Tide is an American brand of laundry detergent that is manufactured and marketed by Procter & Gamble ). It was introduced in 1946 and has since become one of the highest-selling detergent brands in th...

What the Tide TV commercial - 2013 Super Bowl is about.

Tide TV commercial - 2013 Super Bowl

The Tide TV spot that aired during the 2013 Super Bowl was a memorable and humorous ad featuring retired NFL quarterback Joe Montana.

The ad opens with a woman frantically doing laundry because, as she explains, “he” (presumably her husband) got his football jersey dirty again. In the midst of her laundry dilemma, Joe Montana suddenly appears in her laundry room, offering to help get the stains out with Tide detergent.

As Joe helps the woman with her laundry, they engage in a playful banter, with Joe jokingly suggesting he buys a few more jerseys to keep dirty and the woman responding with a playful eye roll.

The Tide ad is a clever play on the idea that football jerseys often get dirty during the course of a game and need to be washed. Featuring a football legend like Joe Montana and his propensity for getting jerseys dirty only adds to the humor of the ad, making it a memorable and enjoyable experience for viewers.

Overall, the Tide TV spot was a successful marketing campaign that effectively showcased the power of their product in removing tough stains while also engaging viewers with humor and a recognizable celebrity spokesperson.

Tide TV commercial - 2013 Super Bowl produced for Tide was first shown on television on February 2, 2013.

Frequently Asked Questions about tide tv spot, '2013 super bowl' featuring joe montana

So what's your bit jelly queso sorry what hi Super Bowl commercial guifang yeah you know I can't pay that Terry I don't think my thing was a barbecue.

Montana led the San Francisco 49ers to four Super Bowl victories (1982, 1985, 1989, 1990) and was named the Super Bowl's Most Valuable Player (MVP) three times.

  • Super Bowl XVI – San Francisco 49ers 26, Cincinnati Bengals 21. Montana started at quarterback.
  • Super Bowl XIX – San Francisco 49ers 38, Miami Dolphins 16. Montana started at quarterback.
  • Super Bowl XXIII – San Francisco 49ers 20, Cincinnati Bengals 16.
  • Super Bowl XXIV – San Francisco 49ers 55, Denver Broncos 10.

In four Super Bowl games (and 122 pass attempts), Montana never threw an interception in the big game. In Super Bowl competition, Montana completed 68% of his passes for 1,142 yards with 11 touchdowns and zero interceptions.

Senior Contributor. Procter and Gamble's Tide has released a major ad campaign featuring actor/comedian Kumail Nanjiani (best known as Dinesh on Silicon Valley and the film The Big Sick) titled “Gonna Need More Tide.” The campaign coincides with the release of Tide Power PODS, which contain 85% more Tide in each pod.

actor Kumail Nanjian Laundry detergent brand Tide leans into its internet memedom in a new ad spot featuring actor Kumail Nanjian.

Montana led the 49ers to their first Super Bowl victory in January 1982, earning game MVP honours in the process.

Hell, it was Joe. But Brady, with his Super Bowl victories, eclipsed him." Joe Montana won four Super Bowls with the Niners and has been a Hall of Famer since 2000. Brady, meanwhile, just retired and will be entering the Hall of Fame in five years, in his first year of eligibility.

January 22, 1989 In one of the most exciting Super Bowl games in NFL annals, receiver John Taylor hauled in a 10-yard strike from quarterback Joe Montana with 34 seconds remaining to lift the 49ers to a 20-16 victory over the Bengals. It was Taylor's only reception in Super Bowl XXIII.

Tom Brady Tom Brady is the all-time leader with six Super Bowl victories, followed by retired defensive end Charles Hayley with five. Several players have four rings and no one of them is still active.

The New England Patriots The New England Patriots have appeared in the National Football League's annual championship game a record 11 times, winning the Super Bowl six times.

We're gonna need more Tide! We collaborated with agency Saatchi & Saatchi, director Traktor and Stink Films on Tide's hilarious new spot, which stars actor Kumail Nanjiani.

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Actors

Actors who starred in Tide TV Spot, '2013 Super Bowl' Featuring Joe Montana

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Agenices

Agenices of the Tide TV Spot, '2013 Super Bowl' Featuring Joe Montana

Tide TV commercial - 2013 Super Bowl
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Tide TV commercial - 2013 Super Bowl
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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