Why are Super Bowl ads so expensive? There is a simple answer to this question, and I think we all can guess what that is: viewership. Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform to reveal fresh advertisements to the world.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history. Super Bowl commercials are known for being memorable.

Many Super Bowl advertisements have become iconic and well known because of their quality, unpredictability, humor, and use of special effects.

Benefits of Buying a Super Bowl Ad There are many benefits to buying a Super Bowl ad, including increased brand awareness, increased sales, increased customer retention, and increased consideration. Increased brand awareness – One of the biggest reasons to buy a Super Bowl ad is to increase brand awareness.

Chanel No. The most expensive advertisement ever made is entitled No. 5 The Film and cost $33 million when it was made in 2004, which is equivalent to around $52 million today. The advertisement took the form of a very short film, lasting 180 seconds.

Why are Super Bowl ads so expensive? There is a simple answer to this question, and I think we all can guess what that is: viewership. Since the Super Bowl is one of the most-watched broadcasts on television every year, there is no better platform to reveal fresh advertisements to the world.

These advertisements provide an excellent opportunity for brands to increase brand awareness, earn new customers, and increase sales. However, there are several drawbacks to buying a Super Bowl ad, including decreased brand reputation, decreased value, and decreased consideration.

So get comfy, grab a box of tissues, and enjoy!

• Apple – 1984 (1984)
• Snickers – Betty White (2010)
• Amazon – Alexa Loses Her Voice (2018)
• Always – #LikeaGirl (2015)
• Wendy's – Where's The Beef (1984)
• Pepsi – Cindy Crawford (1992)
• Coca Cola – Hey Kid, Catch (1980)
• Tide – It's A Tide Ad (2018)

Super Bowl commercials, colloquially known as Super Bowl ads, are high-profile television commercials featured in the U.S. television broadcast of the Super Bowl, the championship game of the National Football League (NFL).

But USC experts note that with the rise of social media, the Super Bowl has become a kickoff of sorts for a massive campaign that will magnify through social channels from Twitter to Instagram to YouTube, drive more consumers to buy their products and boost their quarterly revenue.

Amazon spent $26 million on their Alexa voice assistant commercial in 2022, making it the most expensive advertisement in Super Bowl history.