NFL NetworkNFL Network is the only year-round network that is owned and operated by the National Football League (NFL) for football fans and enthusiasts. It was launched on November 4, 2003, and since...
The NFL Network's 2013 Super Bowl TV spot titled 'Sand Castle' was a promotional advertisement featuring former NFL player Deion Sanders. The advertisement, which was unveiled in the lead up to Super Bowl XLVII, depicted Sanders building a sandcastle on a San Francisco beach.
The commercial starts with Deion Sanders, dressed in a suit, walking along the beach with a briefcase in hand. He stops at an area where he begins to build the sandcastle. Sanders' focus on the sandcastle builds as he adds more and more details to it. It's not just any sandcastle. It's a replica of the Lombardi Trophy, which is awarded to the winners of the Super Bowl. As Sanders continues to construct the sandcastle, he receives help from two young boys who had been playing on the beach.
The music in the advertisement adds to the fun and playful atmosphere. Motown artist Marvin Gaye's version of "Can I Get a Witness" plays in the background, with accompanying sound effects of sand and the ocean waves.
The advertisement ends as Sanders stands back to admire his creation, feeling proud of the Lombardi Trophy replica. The message conveyed in the advertisement was that every Super Bowl champion's journey starts as a child, dreaming of someday hoisting that trophy. The NFL Network leveraged the popularity of the Super Bowl to encourage viewers to tune into its programming throughout the year.
Overall, 'Sand Castle' was a clever, engaging, and playful advertisement that utilized humor to entice viewers to watch the NFL Network. The commercial tied the NFL Network to the excitement of the Super Bowl, positioning it as the premier destination for football coverage.
NFL Network 2013 Super Bowl TV commercial - Sand Castle produced for NFL Network was first shown on television on February 2, 2013.
"This Head I Hold" by Electric Guest
"This Head I Hold" is a song by American musical duo Electric Guest , which consists of Asa Taccone and Matthew Compton. It was released as the lead single from their debut album "Mondo" in 2012. The song gained popularity in France, where it became one of the best-selling singles of 2012.
Meaning of the Song
According to Asa Taccone, the song was written as a reminder that one does not have to follow the steps of the culture or community they belong to. The song is about resisting the pressure to conform and instead being true to oneself.
Music Video
The music video for "This Head I Hold" was directed by Keith Schofield and features Electric Guest performing the song in a variety of locations, including a desert and a forest.
Reception
The song received positive reviews from critics, with many praising its catchy melody and upbeat tempo. It has been featured in several movies and TV shows, including "The Blacklist" and "The Vampire Diaries."
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