Keep America Beautiful formed in 1953 when a group of corporate and civic leaders met in New York City to bring the public and private sectors together to develop and promote the idea of national cleanliness and litter prevention.

Established in 1953, Keep America Beautiful provides the expertise, programs and resources to help people End Littering, Improve Recycling, Beautify America's public spaces, and Restore & Support resilient communities.

1953 1953 to 2000. In the aftermath of magazine ads promoting beverage cans as “throwaways”, Keep America Beautiful (KAB) was founded in 1953 by a group of businessmen from the beverage and packaging industries. Their purported interest was to curb the growing problem of litter.

They created a public advertising campaign called “Keep America Beautiful”. The campaign's only goal was to reduce litter without harming consumer culture. It promoted the idea that litter was the fault of consumers, not the polluting corporations.

Keep America Beautiful was founded in December 1953 by a group of American corporations (including companies such as the American Can Company, the Continental Can Company, and Owens-Illinois Glass Co.), nonprofit organizations (the Izaak Walton League, National Council of State Garden Clubs, and the U.S. Brewers ...

The term “litterbug” became a ubiquitous tag for those who mindlessly tossed trash. Some trace the origins of the term to Paul B. Gioni, a copywriter for the Ad Council, who is said to have coined it in 1947. He later created the tagline “Every litter bit hurts,” which appeared in campaigns beginning in 1963.

All embassies, consulates, and other diplomatic posts in foreign countries are collectively known as missions. These missions share the common goal of carrying out the foreign policy objectives of the U.S. Government. The United States is a member of many international organizations.

intended to stop people dropping litter (= rubbish) on the ground in public places: The agency has recently launched an anti-litter campaign.

Gioni, a copywriter in New York City who originated it for the Ad Council in 1947. Keep America Beautiful joined with the Ad Council in 1961 to popularize the idea that individuals must help protect against the effects litter has on the environment.

In Britain, a litterbug might find himself referred to instead as a "litter lout." The New York City subway system is often credited with coining the word litterbug in the 1940s, from the model of jitterbug, a dance that was popular in the 1930s.

The Facts About Litter in the U.S.

• U.S. roadways accumulate over 51 billion pieces of litter per year¹
• There are an estimated 6,729 pieces of litter per roadway mile.¹
• On average, there are 152 pieces of litter for every U.S. resident.¹

Many themes in the movie place it into the “medieval” genre, especially its themes of Christian conversion and the proper exercise of Church authority. The goal of the missions was to convert non-Christians to the religion, under the assumption that they did not already have one.