Cars.com is a renowned online automotive marketplace that connects consumers with local dealerships, providing a seamless shopping experience for those in search of their dream car. With its user-frie...
Cars.com TV Spot, 'The Moment We Met'
In the world of automobile advertising, every car manufacturer tries to put their best foot forward, captivating audiences with their sleek designs, cutting-edge technology, and powerful engines. But when Cars.com launched their TV spot, 'The Moment We Met', they took a different approach.
The 30-second commercial opens with a young couple driving through the city in a car with a 'For Sale' sign plastered on the window. As they pull to a stop, a series of flashbacks shows their journey as a couple - graduating college, getting engaged, and moving into their first apartment.
It's clear that the car they are selling has been a part of every important moment in their lives. As the couple hugs, they spot a car dealer across the street, and the man confidently but hesitantly tells his girlfriend that they can find a better car somewhere else.
This is where Cars.com comes in. The dealer shocks them by providing an offer for the car that's much less than what they were expecting. The couple looks unsure about what to do, but the woman whips out her phone and begins browsing on Cars.com.
Within seconds, she finds a car that checks all the boxes and sends the dealer an offer - all without leaving the side of the road. The couple shares a smile and heads home in a new car.
This ad shows how Cars.com empowers consumers, allowing them to find their dream car with ease. It also tugs at the heartstrings, drawing viewers in with a relatable and emotional story of a couple growing together with their car.
Cars.com TV commercial - The Moment We Met produced for Cars.com was first shown on television on August 5, 2018.
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