Overview of CarvanaCarvana is an e-commerce platform that offers a unique car-buying experience. It was founded in 2012 by Ernie Garcia, Ryan Keeton, and Ben Huston. The company is headquartered in Te...
The Carvana TV spot "We're All in This Together: No Payments for 90 Days" is a compelling advertisement that demonstrates how the company is committed to helping its customers during difficult times. The ad showcases how Carvana is taking steps to ease the financial burden of purchasing a car by offering a deferred payment plan for up to 90 days.
The ad begins with an image of a solider saluting the American flag, before transitioning to a montage of various families and individuals facing different challenges. From a young couple moving into a new apartment to a single mother juggling a job and raising her children, each person or family is captured in a moment of uncertainty or struggle. The voiceover reminds viewers that while everyone's circumstances are different, they are also united in their common struggles.
Carvana's commitment to its customers is highlighted when the ad shifts to a shot of a young man selecting a car from the Carvana website and the voiceover shares the news that "right now, you can finance a car through Carvana with no payments for 90 days." The ad is successful in communicating Carvana's dedication to its customers during challenging times while also highlighting its innovative, online car-buying process.
Overall, the "We're All in This Together: No Payments for 90 Days" TV spot is a poignant and effective advertisement that speaks to the challenges many of us face during difficult times and how Carvana is working to make those challenges a little bit easier.
Carvana TV commercial - Were All in This Together: No Payments for 90 Days produced for Carvana was first shown on television on April 12, 2020.
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